Do you still remember the scene of Lei Jun "affectionately" watching Zhou Hongyi sleeping at the World Internet Conference in 2015? After that, 360 made a series of self-defeating posters and H5 that spread rapidly. This incident swept the entire Internet. This is self-deprecating. the power of.

For some standard applications, such as OA, CRM, and HR, it is difficult to achieve high fees, which is also an important reason why it is difficult to achieve profitability in the enterprise market.After several years of construction, now should be the best time, that is to say, you can clearly find your SaaS path in a peripheral environment, or find a high-quality partner for enterprise-level services.

So from this point of view, when customers use it, how do you serve these customers well for a long time through the Internet, so that customers can continuously generate value and share benefits in the process of use, so as to achieve common development with customers? A benign state is very critical.In October last year, the enterprise management cloud service provider "Licai.com" announced that it had obtained 600 million yuan of B-round financing, which became the largest B-round financing in the field of enterprise-level services in China, and was particularly eye-catching in the capital winter.How to enhance the profitability of enterprise-level services It is very, very difficult for enterprise-level services to make a profit, including some foreign companies, some of which have been in business for more than 10 years, and are still in a state of loss.

The third difference is that 2C is a project that wastes money and burns money. To enter the market, it often requires a large advertisement to occupy the market in the first place.2C often comes up with an idea, grasps a point, and a small project can make it bigger.

The first advantage of BAT is capital, and the second is a large number of C-end users. When a product is launched, the influence of communication is still relatively large.

After the team is established, it is difficult to replace people. Therefore, in the case of 2B, its system structure should be like a combination of the whole. It will not work if it is missing, and it is more complicated.For example, in a certain event, my KPI is that the order volume of the operating channel reaches X times before, then the factors that affect the order are traffic and conversion, and the magnitude of the inflow of this event is actually fixed.

The content here is generally called, including the click copy and pictures of the entrance, the copy description of the details page, and the quality of the pictures. These are the corresponding operations that need to be controlled.Although I am a small soldier, I don’t have too high a height or enough structure, but I have seen a lot, and it is indeed the case. The higher I stand, the more I think, the more comprehensive I can consider. I often bury myself in doing my own thing. You will lose your way and not know what is right or wrong.

From not being able to do it at all to gradually having a set of thinking methods, I think data analysis is one of the biggest gains I have made since I started operations.But you can't be too entangled like me, haha.