According to Xu Jianjun, co-founder of Xiaomaguohe, Xiaomaguohe currently has more than 40 million yuan in debt and has 15 teachers.

3. Get rid of the simplicity of traditional shopping centers and transform them into themed shopping centers Compared with traditional shopping malls, themed shopping centers are much more scheming.Such a large passenger flow directly increased K11's daily turnover by as much as 20%, and some clothing and creative brands followed the trend and launched commemorative products related to the special exhibition, making a fortune.

Wait, what the hell is museum retail? To put it bluntly, it uses various means to make consumers stay and spend willingly, and Zheng Zhigang did not regard K11 shopping mall as a shopping mall at all, but positioned it as a modern urban museum.After graduating, he abandoned his literature and went into business. He married a wealthy family and started a family.He is the heir of Chow Tai Fook and New World Department Store, the founder of K11 Art Shopping Center, and the third generation heir of the Zheng family in Hong Kong—Adam Cheng. The founder "Uncle Tong" Zheng Yutong passed away due to illness, and then the eldest son Zheng Jiachun was hospitalized due to a stroke, and the super empire worth 140 billion Hong Kong dollars is waiting for a successor.

But how can we make the experience of shopping pleasant and enjoyable? Zheng Zhigang is worthy of being a young man. After three days of holding back at home, he just came up with a big trick-art museum retailing.1. The shopping environment is simply so pleasant that compared to traditional malls, consumers nowadays tend to pay more attention to the pleasant experience when shopping rather than the cold purchasing process.

In addition, I have to mention the design of K11. Zheng Zhigang changed the colors of wood and marble to warm colors such as gold. Even the background music of each floor is customized and controlled by him personally. .

In 2006, he took the initiative to return to New World Department Store, but he did not stay with his father. Instead, he ran to Beijing and started as an assistant to the decision-maker to reform New World Department Store. In 2007, he took the initiative to lead the New World Department Store road show and IPO listing. .However, with the increase of public funds consumption, the core of mass consumption has been replaced by high-end consumption, and it is no longer aimed at ordinary people. Although it will benefit enterprises for a certain period of time, the sustainability is not strong. Who knows when Will the policy change? Sure enough, with the consumption of public funds being curbed, South Beauty’s business is also in trouble. Later, it announced that it will carry out a mass transformation, but it dares to sell lunch boxes at 28 yuan a piece in its own store. 100 yuan.

In 1992, Zhang Lan rented a 102-square-meter grain store on Dongsi Avenue in Beijing and opened the "Alan Hotel". A group of local bamboo workers went up the mountain to cut bamboo, and transported the 13-meter-long bamboo to Beijing by train.” South Beauty’s first store opened in Beijing International Trade Center, specializing in office business people.

3. The founder’s strategy is too radical On the road of no return.2. The positioning was wrong, and the transformation was not timely. At the beginning, South Beauty's positioning was relatively accurate. Although it was a high-end restaurant, it still focused on mass consumption, and soon became a well-known well-known enterprise.