And it is precisely because of the structure of Zhihu users that it is far away from the "diaosi user group" of the Internet, and has an objective, rational, and discussion platform gene, allowing it to occupy an upstream position in the distribution of public opinion on social networks. Its voice is convincing.

What worries Mu Jian even more is that he finds that McDonald's, Haidilao, Real Kung Fu, and Yonghe King, which are crowded with people every day, accept a portion of cash and sell a portion of products, and consumers wipe their mouths and leave after eating. Consumers are not connected, interactive, and value-added, and the potential value of consumer data is wasted.Of course, there are still more restaurants that cannot accept this concept at present, or the model of "Internet + catering" has not yet come to the fore.

Abstract: Renrenxiang has sold 380,000 bowls of rice noodles and received 27 million financing, with a valuation of over 100 million.But it is undeniable that although the Internet cannot subvert catering, the Internet, as an advanced productive force, provides a new marketing thinking for the traditional catering industry that is at the threshold of transformation and development.It responds quickly through customer evaluations on the platform, and then improves restaurant management in a targeted manner.

Mu Jian also recalled that in 2008, KFC only recruited locals for hourly workers at the beginning, but later it could also recruit students.But Mu Jian knew that such an achievement was hard-won.

“Renrenxiang does not accept cash, and we can only pay online. We are very decisive. We hope to create a future restaurant through such an experiment.

Jiang Tao, a partner of Gobi Ventures (Tuniu investor), believes: “ Emphasis on business models is the general trend of O2O catering in the future, and it is also an investment opportunity that Gobi has always been optimistic about.However, most of the games on the market now, due to various complicated reasons, they put more emphasis on collecting money, and they can collect as much as they can, and then make the next game after the circle, and the real boutique There are still very few games, and only large platforms and companies are willing to wait patiently for product growth in the current Chinese gaming environment.

2015.12.15 Added a new honor growth system, a new credit points reward and punishment mechanism, and you can send messages through mobile QQ/WeChat to invite friends to open a room together.However, "Honor of Kings" is different. It originated in China. It is positioned for socialization and leisure, so it can weaken the background of the story, and its target group is young people and even teenagers, both male and female. All, then it just needs to think about what kind of heroes and background stories are suitable for these aborigines in the Internet age: First, if all Chinese people, at least young Chinese, are familiar with it; secondly, considering scalability, the characters There must be so many, these characters cannot have different copyrights; third, the psychology and aesthetics of female users must be taken into account; fourth, the characters cannot be controversial or negative; according to the above principles, we You can quickly eliminate some unsuitable design ideas. For example, you cannot use a single popular IP, such as Three Kingdoms, Naruto, and Journey to the West. These IPs are very popular, but not all young people like them, and the pattern is not big enough. ; Another example is like Civilization 6, which uses some famous figures from all over the world in ancient and modern times, such as Julius Caesar, Plato, etc. Young people in China do not have a high sense of identification with celebrities around the world.

For example, various holidays are the best trends for game products. If you promote them intensively during holidays, you can achieve better results than usual.Therefore, in the future, mobile games will definitely evolve towards high-quality and heavy-duty games. Creating a phenomenal brand to attract users’ attention is the best way out for mobile game manufacturers.