When a market worth hundreds of billions has been formed, industry players have begun to try to find new growth engines.

In June 2016, Sun Jihai launched Miaohai, which was initially positioned as a social platform to enhance interaction between athletes and fans.Lebo Football is still vertically focused on football, with Dong Lu participating in the production of most of the content.

Currently, the average daily views of Toutiao short videos exceed 1.3 billion, becoming an important source of traffic.At present, most sports short video content producers use online video resources for secondary processing, because it helps the copyright owner to promote the event, and both parties have always been in peace.Prior to this, the broadcast volume of large-scale sports variety shows for the entire season was only tens of millions or barely over 100 million.

The successful test at the Rio Olympics made Wang Tao determined to make short videos and also thought about the entry point, which is emotion and comedy, rather than professionalism that excludes ordinary users from thousands of miles away.” Different from the short video brands of Wang Tao and Dong Lu, Sun Jihai is a sports short video platform.

Dong Lu plans to add a new three-minute short play for young players in youth training.

”It was then that Wang Tao, who had been in business for two years, decided to shift the business focus of media in the northern hemisphere from traditional large-volume sports program production to short videos.Your users are all on it, and the order can be automatically printed out with a click of the mouse, which is very convenient.

I think that bowl was very important at that time to let everyone feel our desire to win.This is what impressed me the most. Throughout the war, we fought big with small things.

Because of various factors, the team, our own strength, the right time, and the right place, we were pushed to the center of the stage."3·15" brings us not to pay attention to this matter, but more to reshape our own values.