Daniel, a Capricorn, is much more shy when he is next to Yingshuling. More often than not, he is a good listener. Under his signature smile, which is as quiet as a pool of water, he has a deep understanding of the development of mobile e-sports. Thinking.

However, "Honor of Kings" is different. It originated in China. It is positioned for socialization and leisure, so it can weaken the background of the story, and its target group is young people and even teenagers, both male and female. All, then it just needs to think about what kind of heroes and background stories are suitable for these aborigines in the Internet age: First, if all Chinese people, at least young Chinese, are familiar with it; secondly, considering scalability, the characters There must be so many, these characters cannot have different copyrights; third, the psychology and aesthetics of female users must be taken into account; fourth, the characters cannot be controversial or negative; according to the above principles, we You can quickly eliminate some unsuitable design ideas. For example, you cannot use a single popular IP, such as Three Kingdoms, Naruto, and Journey to the West. These IPs are very popular, but not all young people like them, and the pattern is not big enough. ; Another example is like Civilization 6, which uses some famous figures from all over the world in ancient and modern times, such as Julius Caesar, Plato, etc. Young people in China do not have a high sense of identification with celebrities around the world.For example, various holidays are the best trends for game products. If you promote them intensively during holidays, you can achieve better results than usual.

Therefore, in the future, mobile games will definitely evolve towards high-quality and heavy-duty games. Creating a phenomenal brand to attract users’ attention is the best way out for mobile game manufacturers.From the initial layered user testing and data verification, to gameplay adjustments and commercialization strategies, dual platforms combined with platform user characteristics, using big data to provide active support and professional advice to the project team; Yongyongbao has continued to refine its guidance, bringing a large number of new users to Honor of Kings.Therefore, the initial promotion and operation are the simplest, because your target group is very clear. If you are indeed a good product, then you only need to target places where "League of Legends" players may appear. Sexual promotion is enough. When more and more players of "League of Legends" enter, your tasks of initial promotion and operation activities will be successfully completed.

Tencent also saw this opportunity at the time, so it launched two new MOBA games, namely "Super God for All" and "Honor of Kings". Interestingly, "Super God for All" was initially tested for purely competitive purposes. Yes, it mainly focuses on 5V5 and does not have a development line, while "Honor of Kings" has a development line, focusing on 3V3 and not 5V5, so the internal test results of "Glory of Kings" are far better than those of "Honor of Kings" , however, in the subsequent development directions, both of them changed in opposite directions. In the end, due to the efforts of Tianmei Studio and the desperate efforts of "National Super God", "Glory of the King" came from behind and won the game mode. And the product quality far surpasses "All People Super God".These problems are actually caused by the target user positioning of "Glory of the King". Its target users are beginners and female users, and the target group is huge. With the level of mobile phone hardware, it is inevitable that we cannot design very precise operation requirements and very exquisite picture performance. It is not that "Glory of the King" cannot be designed, but they have selectively given up part of the operation and picture, because they want to make it for them. target user considerations.

Fair demand: Most users not only hope that the game design is good, but also hope that the game system is fair and can guarantee the individual's right to life and development in the small society of the game.

  The picture above shows the characteristics of each game that I observed after trying out four other mainstream MOBA games. Although they all seem to be MOBA games, they are still very different in many aspects.The future must belong to the next generation. We should lower our profile and go to these young people to help them.

“Be the first institutional investor in a startup.In fact, as early as 2013, Xinjin Venture Capital became a shareholder of Wuhan Weipai Network, and invested in it all the way in 2014 and 2015.

For example, the public account "Penguin and Cat" is a drunk goose girl who specializes in red wine. She will be popular even if she recommends a wine casually.2. Short music videos: KONGStudio, Suile and other platforms have launched short music videos one after another. NetEase Cloud Music, which has just launched the "Poke Heart" music review in Hangzhou Metro, also launched a short video function in March this year.