If you make clothes, you will definitely become a direct competitor with Fanke.

” This conclusion made Bi Sheng and his team very painful. They felt that they could not find a direction. Fortunately, the capital side never put pressure on them. Instead, they always encouraged Bi Sheng, "Bi Sheng, you can find the direction by yourself. As long as your team is here, No matter what you do, if you have ideas, continue to vote for you and be optimistic about your team.The e-commerce is called the sales warehouse, which is used to wait for the goods to be sold. The cost is 1%; the fifth is that the cost of the computer room and server accounts for 5%; the sixth is that the cost of personnel costs accounts for 10%; the seventh is that the cost of purchasing traffic (spending money to buy advertisements, attracting clicks, etc.) accounts for at least 10% ; The eighth is the packaging cost, at least 1%; the ninth is the 2% handling fee for the cash on delivery method, that is, the logistics company that collects the payment for the goods needs to charge a certain fee.

In the same year, Lin Chen, a Spanish supplier of clothing giant Zara, joined Letao as the vice president of the supply chain, which further strengthened Letao's supply chain system.The standardization of footwear e-commerce is very high, logistics standards, and photography standards (you need to find a model, try on, and various collocations for clothing photos, shoes are not so complicated), and it is not as involved as many links between clothing and other categories (such as clothing After the shooting, you need to retouch the picture, the model must be good-looking, otherwise it will affect the sales, etc.), the storage will be relatively easy, and the operation can be streamlined.Compared with other e-commerce companies' fierce advertising, and the company's leaders attending various forums, speeches and gatherings, Bi Sheng has always been very low-key.

But at this time, Bi Sheng couldn't take care of that much anymore. He was more worried about how Le Tao could break through. "E-commerce is a scam, but e-commerce and commerce are a business, so everyone found that Ma Yun made money. Because he only does electronics.Le Tao’s biggest rival, Hao Le Buy, also received a US$50 million investment from Tencent.

In Bi Sheng’s opinion, the most important thing about Letao’s success without building inventory depends on speed. If the business develops fast enough, the larger the plate, the higher the efficiency, and the speed can be exchanged for zero inventory.

Without external ammunition, many e-commerce companies in China immediately fell into a recession.Even if the listing is successful by luck, once it is found to be fraudulent, it will be forcibly delisted.

"So everyone is running ahead," said a person in charge of a mutual fund company. "With such a high valuation, once the listing is successful, how can there be so much stock market funds to draw blood for them."The most direct example is Youku and Tudou, which once "run neck and neck".

In July last year, Xintai Electric became the first listed company to be delisted due to fraudulent issuance.As early as the end of 2015, Lufax revealed its intention to go public, but due to "turmoil in the P2P market and doubts that the government will strengthen supervision", the IPO was also postponed to 2017.