“Can we build an e-commerce website specifically for selling shoes?” Bi Sheng couldn’t help but think of Zappos, the American vertical e-commerce website for footwear.

For example, UC, which was "shocked", also issued an announcement to deal with a batch of illegal public accounts, and urgently launched UC celebrities who focus on serious reading.For the platform of the machine preliminary review, it is enough to deceive the machine model, but for the artificial + machine platform, how do you get traffic with headline party and low-quality content? An open secret is that Penguin, UC, etc. have their own The background green channel link of the website, the accounts registered through these links, the weight, and the recommendation will be higher than ordinary accounts.

"It is no exaggeration to say that in terms of the attractiveness of the title and the conversion rate of clicks, the title maker's ability to get the title is definitely better than 90% of the formal media teachers.  A friend who has been on the account for two years told me that the advertising share is not as profitable as before. Last year, when Baijiahao first started promoting, the subsidy was very generous. He could earn more than 6,000 yuan in subsidies for a manuscript at most But now, under normal circumstances, earning more than 1,000 yuan for a manuscript is not bad.Langfang, which is 20 minutes away from Beijing by high-speed rail, has a company that specializes in platform accounts. It has nearly a hundred people and produces thousands of articles every day. A single platform has a guaranteed daily reading volume of 10 million. Not long ago, Baijia banned this company for 2,000 violations. account, but they still work every day without any sign of being affected, which shows their tenacity and high profits.

If you meet a powerful account maker, a small team of three or four people can produce more than 100 articles a day without asking for quality, but the crowd tactics can still produce millions of clicks, which is almost a thousand dollars.I have also seen how manuscripts are brutally produced: pulling out 300-500 words from Tieba, Weibo, WeChat, and portals, revising them, adding my own "modification" and "imagination", and then posting them Take three pictures, take a title, and publish.

I don’t care that much about how the three BAT companies spend money to build a content distribution platform, but the details of the operation of the self-media account mentioned in the article are intriguing: his content production is similar to the early Weibo marketing accounts, which are transferred to YouTube through editing The video was released on Yidian.com, Tiantian Kuaibao, Toutiao and other channels.

A few days ago, my circle of friends was swiped by "Killing Today's Toutiao". It's not surprising, history always repeats itself - BAT jointly encircled and suppressed Today's Toutiao but couldn't wipe it out. Instead, I watched Jinri's Toutiao It has grown steadily step by step, quite reminiscent of the Red Army's anti-encirclement and suppression situation.Being a chairman is not as good as being an Internet celebrity. A well-planned promotion strategy is not as good as a word from a personal opinion leader.

The logic of business has changed, brands have been weakened, consumer experiences have become entertainment-based, and even outsiders may subvert insiders.In the past, serious games such as "The Rise of the Qin Empire" would not have advertised on Bilibili, which was dominated by the post-90s generation.

The self-media "Entertainment Capital" has previously reported that CGV Cinemas, which has always been a high-end cinema chain in China, encountered difficulties in making profits because its initial investment costs were much higher than ordinary cinemas.In this process, major video websites will spare no effort to compete for top dramas that can drive payment.