Letao, which invested 450 million yuan, has since faded out of people's sight.

So MVP is extremely important. MVP means minimum viable product, which is a minimal product used to verify your ideas.We believe that there are three problems when it comes to entrepreneurship.

This need is called advantage need in Maslow's need theory. In a specific scenario, customers will have a dominant behavioral need, which we call advantage.In lean entrepreneurship, we see his five core concepts: assumption, verification, customer development, innovation accounting, and lean.The so-called tuyere is a major trend that leads to rapid growth in the target market.

  Resourceism and opportunism When it comes to entrepreneurial success, some people think that entrepreneurial success depends on resources and on leaks.The other type of people is no longer white, let's call him entrepreneurial Xiaohei.

One type of resourceist believes that because I can handle such and such resources, I can start a business.

Customers appear to refer this matter, first, to prove that your product is effective.I position my product to be aimed at young people, I go to their market and emphasize my own positioning.

Muji's "Muji" means no brand.But what I want to say is that those born in the 1980s and 1990s will be the main force in the Chinese market in the future, before they are over 40 years old.

But in fact, after MUJI had been operating for a while, it could no longer do so in the Japanese market.To build a brand, as long as you have a big idea and a core asset and continue to repeat it, it is the best way.