1. Some promotions can be considered for AD-1 advertising activities, such as advertising. In addition, some promotion efforts can be increased, such as special member promotions, extended promotion time, etc.

But you can't be too entangled like me, haha.After the traffic reaches the client, it involves further distribution and conversion. What is the PV and UV of each entrance? What is the conversion rate? Conversion is usually divided into browsing/click conversion and purchase conversion, which are usually described by conversion rate or churn rate. The flow is gradually lost in an inverted triangle shape.

This involves the division of horizontal industries and category dimensions, and the vertical stratification of the head, waist, and tail of merchants.Therefore, the heart should be big, the skin should be rough, and the words should be spoken well.First of all, how to get more users into the channel, what functions can be guided here, and in addition, according to the previous order data, how to plan the product category and quantity, what marketing methods and how to play can provide purchase conversion.

3. It doesn’t matter what you think, it depends on how you do it. Everyone actually has many interesting ideas, but when they are actually implemented, they will encounter many difficulties, or many people simply don’t do it.Because I am in the user operation department, I have not had much contact with BD, business operations or category operations. If I don’t understand, I have no right to speak, so let me just talk about the things I have done.

After these strategies are clarified, they are integrated into a set of plans, which of course also involve budget control and cost control.

For a fixed channel, it is more inclined to product operation. In addition to steadily performing work similar to activities according to the rhythm, what is more important is daily data analysis, analyzing problems from the changes of various indicators, and drawing optimization plans. Carry out planned optimization and improvements such as the second and third editions.(Wilful, look at the good things JD.com has done this year) (Coca-Cola, analysis of 128 years of happiness) (Douban, 2015 annual list) Competitive product packaging analysis and creative advertising portal can provide a one-stop view of interesting things happening in the Internet industry every day , but they are all processed results displays. Competitive product analysis can reveal the in-depth planning and native gameplay of competing products in addition to marketing.

(Flash sale scene) (Lottery scene) The method of doing competitive product analysis will not be repeated here. The specific process can be replied to the keyword "competitive product analysis" on the public account "Product Cainiaohui", and refer to how to refine the direction of content operations. Packaging analysis of competing products.Platforms with large data service traffic will produce some data products that display hot spots across the entire network, such as Baidu Trending List, Sina Weibo Discovery, Baidu Index, Micro Index, Taobao Index, iQiyi Index, Video Index, Tieba Hot Search, etc., through They can discover the latest social hotspots and movies and topics that users are interested in.

1. The Advertising Gate website is the leading online media and industry interactive information service platform in China's advertising communication industry. Many Internet companies are vying to publish their marketing cases on it after completing social campaigns.By collecting high-quality cases, I wrote an inventory-type h5 production article at the end of last year. You can feel the power of organization by replying to the keyword "h5" on the public account "Product Cainiaohui"