At that time, the total cost of the company was mainly divided into two parts: the cost of renting a car and renting a license accounted for the largest cost, while operating expenses were the second largest cost.

  3. Talent shortage caused by the hollowing out of rural areas: Industrialization and urbanization are developing rapidly, a large number of rural people, especially young and middle-aged labor, are constantly "outmigrating", the rural permanent population is gradually decreasing, and "people leaving" have appeared in many villages. The phenomenon of "emptiness" has gradually evolved from the hollowing of population to the overall hollowing of population, land, industry and infrastructure.The author has summarized that in addition to policy factors such as land property rights, there are currently the following factors that affect the efficiency of China's rural tourism industry and cannot be avoided.

In 2015, China's per capita GDP exceeded US$8,000. As a representative of a new lifestyle, rural tourism has become an important part of domestic leisure and vacation tourism.In 2016, direct investment in rural tourism was 300 billion yuan, and it is expected that in 2017, rural tourism investment will reach 500 billion yuan. The development of rural tourism resources has become one of the most active areas in the tourism industry in terms of diversified investment, product innovation, and industrial chain integration.The article describes in detail a national discussion held by the British in the mid-to-late 19th century on "Where should Britain go?" At that time, Britain had the same name as China now, the "World Factory", and people also lamented that " "The place where you can't go back is called your hometown". The result of this debate was that the "English gentleman" who represented the pastoral and rural values won the victory. Therefore, Britain lost its status as the world's factory, and in exchange for the world-famous England Beautiful village.

For more entrepreneurs (including returnee entrepreneurs) who are interested in returning to the countryside, whether they can stay in the countryside, whether they can leave the urban living environment for a long time, and whether they can adapt to the rural culture that is obviously lacking in all aspects compared with the city Whether they can succeed in starting a business in the relatively inefficient market environment of the countryside... will become an unavoidable problem for returning entrepreneurs.From the development characteristics of rural tourism, we can see that the essence of rural tourism is the projection of urban people's emotional healing needs. Rural tourism is a product of urbanization development. There is no doubt that the higher the level of urbanization in areas, the greater the demand for rural tourism. The more prosperous it is, the more it can form a huge rural tourism industry if it is properly operated.

1. Characteristics of the off-peak and peak seasons of the tourism industry: Although the leisure consumption of China’s urban middle class is currently fragmented, it is undeniable that at this stage, most residents’ leisure time is still mainly long holidays + weekends, which brings to the scenic spots Resource allocation is unbalanced, and off-season operations cannot bear the cost of peak season allocation, resulting in unfavorable impacts on investment and waste of resources.

Traditional project planning, investment and operation models have become increasingly unable to adapt to the homogeneous competition brought about by wave-style consumption, the product segmentation brought about by personalized consumption, and the increasingly diversified market environment. For rural tourism development and application enterprises In terms of how to handle the balanced relationship between light and heavy assets, how to rationally design the investment and operation system, and how to face changes in market demand and rapid iteration of products and services, these new trends have obviously had an impact on the management structure, organizational system and Human resources put forward higher demands.There are two types of article titles: intuitive titles and connotative titles.

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