In December 2016, UC launched the "W+" Quantum Plan to reward content creation, announcing a special fund of 1 billion yuan to reward outstanding content entrepreneurs in two aspects: creation and advertising.

Regarding the impact of the layoffs, Wen Chenghui said, "We will make profits after the layoffs. Too much money was spent on technology development before."What I admire is that Xiao Wen started to do it once he was convinced, and returned to Beijing the next day to start laying off staff; he was able to be ruthless to his subordinates without procrastinating for a minute.

” In September 2014, Gift Talk was launched. It was originally a shopping guide application built based on the gift-giving scenario.On March 27, an open letter from Wen Chenghui, the founder of Gifts.com, caused a stir in the entrepreneurial and media circles: Today, Gifts.com will start laying off employees.However, once the news of layoffs was announced, the topic of whether post-90s entrepreneurs were reliable was still the focus of discussion.

"Wen Chenghui said that about 50 employees were laid off, accounting for one-third of the company's total headcount, mainly for technology and e-commerce platform operations. More features, but the user actually just wants to see the content."Currently, Gift said that there are about 80 employees in the company who have formed a craftsman group, and these people, according to Wen Chenghui's plan, will also be "laid off" and "incubate them internally, changing from employees to cooperative relationships."

"Wen Chenghui said that during this process, Gift Talk will provide craftsmen with data support, content planning, and supply chain support, and will combine 200,000 official accounts for personalized marketing and make a product with a story to impress consumers. By.

On March 25th, Wen Chenghui gave a public speech. The theme was that as the dividends of mobile e-commerce faded, the gift said that he wanted to build a sharing service platform to help young people who make goods make good products and distribute and sell them on the official account. .One stone stirred up thousands of waves. Overnight, Bi Sheng’s Weibo received 140,000@; more than 20,000 followers; the video of Bi Sheng’s speech was translated into multiple languages, and the person in charge of the Tiger Fund in the United States watched the video After that, immediately pull out all the e-commerce companies you invested in and review them again.

Bi Sheng is a person who works very hard. It is said that he suffered from heart disease due to exhaustion. He always has quick-acting heart-relief pills in his desk and business bag; he is also a person with strong execution ability. Every time he finds a problem, he will work hard immediately Correction: He has no shortage of contacts or funds... But since Bi Sheng started his business, there seems to be a strange circle: the beginning is always full of expectations, but problems frequently appear soon after... Shi Yuzhu once said : “A company pays the biggest cost and the biggest waste does not lie in its actual operation. In fact, the price paid for wrong decision-making is the highest.Bi Sheng believes that no one in China can get Baidu's advertising positions cheaper than him, because the head of Baidu who is in charge of this matter used to be his secretary.

In June 2010, the US Tiger Fund and Detong Capital jointly invested US$10 million in Letao.From the very beginning, Bi Sheng insisted on not purchasing, but only consignment sales. The advantage is that there is no inventory and does not occupy a huge amount of funds; the disadvantage is that for an unknown small e-commerce company, the shoe company is not willing to credit without paying.