The use of this classical color effect on decoration design websites will give users an impulsive feeling, both in terms of the overall design of the website and the humanities.

It may be an implant, such as an implant of a product or a patch.If you are targeting a very precise user group, you may only have tens of thousands or hundreds of thousands of users, but your monetization ability may be hundreds of millions, or even billions.

4. Entrepreneurs must think clearly about "why they need financing" before taking money. Before, a so-called "Internet celebrity quotation table" was very popular in the circle of friends. The cooperation quotation is already very expensive.More than 80% of the users follow the WeChat official account. According to the official data, each person reads six articles per day, and the forms are very diverse, including text, audio, and video.We have had in-depth exchanges with many content entrepreneurs and found that everyone has a very strong profitability. Maybe a team of ten people can earn millions every year.

We found that printing costs are gone, distribution costs are gone, and personnel costs are lower than before.” In the past two years, content entrepreneurship has become a hot topic. In this interview, we try to share some thoughts of Mr. Li Jianwei, the co-founder of ZhenFund, on the background trend of content entrepreneurship and the issues that entrepreneurs need to pay attention to in financing:   1. The prosperity of super apps is a good time for content entrepreneurship New media is very sensitive to traffic, but since the first half of this year, there have been many voices in the Internet and VC circles saying that the consumer Internet has entered a hard mode.

Another situation is that a company wants to give up temporary profits in order to seek greater benefits in the future. At this time, it also needs strong support from capital.

As a content entrepreneur, you can't just do content, but think about how to realize it like a business leader.Reputation and popularity have a relatively obvious definition of indicators, that is, whether the cost of acquiring users will increase linearly instead of year-on-year as the scale expands.

I also tried the traditional financial consulting route at the earliest. I found that it can achieve a large amount of reading, but the conversion rate is very small, because the reading needs are very different from the financial management needs.I believe that if we use one or two years to become a brand with great influence and a user group with millions or tens of millions of deep value identification, we will be able to grow a very scary business model on this basis Come.

Compared with the existing models on the market, the vast majority of our users definitely buy services.Today we continue to share the second topic: what is the moat of content companies.