Cross-border e-commerce sells nuclear-contaminated products. This March 15 party revealed the chaos of cross-border e-commerce selling food from Japan and contaminated areas.

The reason why it can be favored by capital is that at the moment when the knowledge economy is exploding, the content value and platform effect accumulated by Zhihu in the past five years are highlighted. Attraction and influx make the Zhihu platform aggregate and provide the most valuable content on the Internet at the moment, and become the first choice platform for the new generation of young people to obtain high-quality content the fastest at the moment of fragmented reading, empowering all beings with content.As the saying goes, where there is sunshine, there must be shadows.

Of course, the theme of this article is not to publish strategies for big Vs, but to talk about the other side of Zhihu - why Zhihu, a slightly young knowledge community, has been able to get to where it is today - ; With 18.5 million daily active users (data at the end of 2016), it has been favored by Tencent and Sogou, and received US$100 million in Series D financing, becoming a unicorn in the field of knowledge economy. What is its value? When it comes to the value of Zhihu, I personally think The first thing to talk about is Zhihu’s user composition. After all, user value is the embodiment of website value.Since 2016, "the Internet enters the second half" has become a high-frequency vocabulary in the industry. Looking through the appearance of the vocabulary to see the essence behind it is the "consumer demographic dividend, and those with diaosi will conquer the world" that was prevalent on the Internet in the past. ;’s theory becomes less applicable today when the demographic dividend has been exhausted and consumption is upgrading.In this farce, we can also see the gap in the ability of major platforms to positively guide and rectify erroneous public opinion.

For example, last year many "pseudo-patriots" concocted a so-called patriotic action to "boycott KFC". Under their erroneous guidance with ulterior motives, many patriotic people who did not know the truth became their shooters, seriously disrupting KFC. normal business activities, and caused adverse social impacts in malignant incidents.From the data released by Teacher Jia, we can see: Zhihu’s 200 seed users are mostly distributed in the Internet field entrepreneurs (63 people), programmers (27 people), product managers (17 people), and investors (10 people) , media people (10 people) and others (art, education, etc. 10 people).

So the key is to do it early, firmly grasp the 1% opinion leaders, and at the same time ensure that the mechanism is fair and the upward channels are smooth, so that new users have the opportunity to grow into opinion leaders-the accumulation of time is the moat.

Many people may not be convinced of Zhihu’s ability to lead public opinion.This restructuring change is still happening. For this reason, 36 Krypton and China Europe Business School held a "New Media Entrepreneurship Salon".

The future direction of content entrepreneurship also includes branding. As long as the media becomes the brand of the industry, everyone will believe that you have the resources to expand in other directions, and you can join in other directions.If you want to do more, it is to see if he has the ability of Li Yanhong or Zhou Hongyi to get more traffic.

For example, in the retail industry, the channel is Wanda Plaza, the brand is Uniqlo, and the self-media is a clothing store without a brand. Such clothing stores are easy to close down.I also thought about whether I can also open a course, 199, and then enroll 100 people.