Although this feeling was like rubbing salt on her wounds, Li Yu made many efforts to clarify the facts.

Abstract: It is also because of the structure of Zhihu users that it is far away from the "diaosi user group" of the Internet, and has an objective, rational, and discussion platform gene, allowing it to occupy an upstream position in the distribution of public opinion on social networks , whose voice can be convincing.Zhihu’s Q&A model is very sharp and its moat is very deep.

Zhihu obviously achieved greater development in 2016, and at the beginning of the new year in 2017, it received a US$100 million D round of financing led by Capital Today, with participation from original shareholders such as Tencent and Sogou, and was promoted to an independent knowledge economy company. horned beast.After that, Alipay's "Campus Diary" was first fermented from the Zhihu platform, which aroused discussion and criticism from the entire media and even CCTV, and then Alipay executive Peng Lei issued an apology letter and shut down the campus diary for rectification. The curtain is closed for now.  From the analysis of Zhihu’s current top users with more than 10,000 active fans, from the distribution range of their active top users, we can also find that most of them fall in other areas (art, education), designers (60%), followed by media people (52%), product managers (47%), entrepreneurs (44%), investors (40%), and programmers (15%).

And it is precisely because of the structure of Zhihu users that it is far away from the "diaosi user group" of the Internet, and has an objective, rational, and discussion platform gene, allowing it to occupy an upstream position in the distribution of public opinion on social networks. Its voice is convincing.What is the value of the Zhihu platform? We may be able to say: The user structure of the Zhihu platform, where high-knowledge users dominate, has built Zhihu’s platform genes of “professionalism, value, rationality, and objectivity”, allowing it to operate in a “ In the Internet platform dominated by "advertising, micro-business, fake goods and pornography", it has become a unique existence that can aggregate and provide the most valuable content on the Internet today.

As the saying goes, where there is sunshine, there must be shadows.

The professional knowledge and background of these groups provides valuable content for Zhihu platform users, instead of the advertisements, micro-business, fakes and pornography that are rampant on other platforms.Who of you understands this? Jack Ma, the richest man in China, to you, money is just a number, but to us businessmen, money is everything.

In addition to advertising, there are many ways to monetize the business—users can pay for it. At present, there are very good ones like "Luo Ji Siwei". I personally spent about 1,000 yuan on it.As an institutional investor, he is very afraid that you will fall when you become popular. The investment institution looks at whether the project itself can continue to generate cash flow. At this time, it corresponds to whether the project has the ability to continuously produce high-quality content. This is the ability It is crucial for content entrepreneurship.

Therefore, we can see that the 28th effect of the entire mobile Internet is becoming more and more obvious, and it will even become a 19th effect, or even 5% to 95%.But looking back at the monetization methods of new media, we can find that a very broad space has opened up ahead.