I want to be a king thousands of years ago when there was peace.
Chong Er (author of Tiger Sniff): Traveling through the Forbidden City to see you, using Chinese style and rap to brainwash traditional culture, the interactive play has reached a phenomenal level, and the popular retro style may become a marketing trend.But in fact, it is also very important for the brand to maintain this innovative and cool feeling at all times. Like products, this is also a part of the "overall brand experience" and an important part of users' "perception" of the brand.

TOP5: Didi Shunfengche and Rainbow Choir jointly launched "Spring Festival Self-help Guide: Going Home" Wu Sheng (founder of Scene Lab): Didi Shunfengche and Shanghai Rainbow Chamber Choir created a cross-border work "Spring Festival Self-help Guide— "Going Home" is the best example of the new keyword "scene flow".Case: Weilong Hot Tiao pays homage to apple-style Li Sanshui: Weilong Hot Tiao’s serious counterattack.The sign of the success of a case is whether your audience is willing to help you spread it spontaneously. Keep has done a great job this time, allowing each user to become their own communication channel.

Calvin Chan (AdMasterCOO): Successfully kept abreast of current events, maximized user interaction, and created buzz for the app.When we gain insight into a new scenario, it means the birth of a new category.

TOP2: Weiquan's "Spelling Bottle" was spoiled by Weiquan. Li Guowei (Founder of Wenyuan Dacheng): The Spelling bottle appears as a single word, which stimulates user participation more than Coca-Cola's nickname bottle a few years ago.
TOP7: Durex's "The Non-Existent Air Concept Store" discusses philosophical issues Fan Qing (chief consultant of Blue Cursor Mobile): Durex's advertising creativity has too many classics, and it is not easy to make breakthroughs and create new ideas.After that, the after-sales service personnel gave a solution and a full refund can be made.
Nike air-cushioned shoes have no air cushion and many sports shoes are very comfortable to wear because they have built-in air cushions.The theme of this year's party is "Gathering the Power of Integrity with Responsibility". As the main force of the market economy, enterprises have become important subjects in practicing integrity.
Subsequently, Interactive Encyclopedia issued a statement: Sincere apology, rectification immediately.But the product doesn't have the magical features it's described in. |