The hunger marketing strategy must play a role on the premise of satisfying the consumption motives of less intense market competition, few substitutes or low cost-effective substitutes, excellent product quality and a large number of brand loyalists.

It is also possible to engage in medium and long-term transactions, such as allowing companies with different delivery times to negotiate with sugar factories to obtain more favorable prices.Because it was a sentence Ma Yun said to me in 2005 and 2006 that made me understand this essence.

So the understanding of this sentence is, whether it is the Internet or e-commerce, as a B2B, is it possible for you to allow small and medium-sized enterprises to infinitely approach the value and standards of products and services enjoyed by large enterprises in the same industry.Is SaaS the most suitable for me? Or is it more suitable for platform franchisees? It all depends on how to maximize the interests of customers.In the early days of Taobao, efforts were more important than money.

The Chinese companies involved in today's B2B basically have excess capacity, and all of us are actually doing B2B in an industry with excess capacity.At Alibaba back then, we had some very capable local promoters tell me where we should go. Many of them made plastics and injection molding machines. We could turn 400 companies into Alibaba members in two or three months. .

You have to ask yourself, is it a platform service or a self-operated service that can maximize the speed, savings and benefits for customers? If your customer's pain point is speed, for the benefit of customers, you may have to do self-operated services. Of course, the same customer pain points can also be It can be solved in different ways. For example, Taobao obtains low prices through merchant PK, but 2B can rely on self-operation and unify transaction conditions for sellers to achieve low prices.

But compared with 2C, the classification and grading of B are quite different.Abstract: These were last year’s hot brand topics! After combing through, we can find that among these top ten swipe marketing cases, the use of innovative technological means and “integration of product and effect” are the common points.

From shopping to making products, the three-dimensionality of the brand has been rapidly improved, and a very valuable IP such as Taobao Maker Festival has been formed.Whether online or offline, it can trigger heated discussions among consumers, and any picture can bring out the product and directly add points.

document.writeln('Pay attention to entrepreneurship, e-commerce, and webmasters, scan the QR code of A5 Chuangye.com WeChat, and draw prizes regularly.It has achieved satisfactory results in terms of reputation and effects, and created a new business model integrating quality and effect.