Currently, unicorn companies have appeared in 16 cities in China, and the main gathering areas are the four major cities of "Beijing, Shanghai, Shenzhen, and Hangzhou". Beijing unicorn companies are mainly leaders of new models and new technologies. 60% of Shanghai's unicorn companies are "Internet +", Shenzhen's unicorn companies are technology-driven, while Hangzhou's are mainly e-commerce and Internet finance.

Start-up companies build capital, manpower, and material resources on this PaaS platform, which will put a lot of pressure on your financing and subsequent efforts.For example, manufacturing is divided into more than a dozen different types of manufacturing. Each application is very complicated and different, so a very strong expert team is needed to be able to apply it.

For some standard applications, such as OA, CRM, and HR, it is difficult to achieve high fees, which is also an important reason why it is difficult to achieve profitability in the enterprise market.After several years of construction, now should be the best time, that is to say, you can clearly find your SaaS path in a peripheral environment, or find a high-quality partner for enterprise-level services.So from this point of view, when customers use it, how do you serve these customers well for a long time through the Internet, so that customers can continuously generate value and share benefits in the process of use, so as to achieve common development with customers? A benign state is very critical.

In October last year, the enterprise management cloud service provider "Licai.com" announced that it had obtained 600 million yuan of B-round financing, which became the largest B-round financing in the field of enterprise-level services in China, and was particularly eye-catching in the capital winter.How to enhance the profitability of enterprise-level services It is very, very difficult for enterprise-level services to make a profit, including some foreign companies, some of which have been in business for more than 10 years, and are still in a state of loss.

The third difference is that 2C is a project that wastes money and burns money. To enter the market, it often requires a large advertisement to occupy the market in the first place.

2C often comes up with an idea, grasps a point, and a small project can make it bigger.To sum up, I was initially responsible for planning daily girdle activities, and later took over three independent channels focused on quality-oriented content, oriented on active new users, and oriented on retention. In the end, I was responsible for The most important thing is the content planning of the scene.

Look at the diagram below, which is not too complicated. After all, I have also studied management information systems, and I use the form of a flow chart to understand the relationship between indicators, influencing factors and corresponding responsible departments.The next step is purchase conversion. The main influencing factors are the quality of the selected product itself and marketing packaging. Purchase conversion should also be subdivided into order placement and payment steps. According to the churn rate, check which links need to be optimized, and find out which influencing factors correspond to the operation students.

According to the usual practice, I still want to say a few words of hypocrisy, hahaha, after all, I am following the literary style."This is a joke the supervisor told me, hahaha.