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” Everyone who participated in this public welfare activity supported LifeWater's "half bottle of water" from the bottom of their hearts.This is an amazing bottle of water! This is a unique case of creativity.

This time, "Half Bottle of Water" attracted more than 300 media attention and reports from around the world. Because the popularity of "Half Bottle of Water" LifeWater has been greatly improved, it has increased the company's sales by 652%! Many times, the company's sales increased by 652%! , public welfare does not mean that it must be separated from business.It can help more people without harming anyone. Even if it involves business, it is also a kind of innovative public welfare.Maybe the waste of water resources is also a problem that people care about after dinner, but only a handful of people have actually taken action to solve this problem.

Rather than indirect water conservation in small bottles or common donations, LifeWater combines the two.Because of the abundant water resources in cities, the waste of bottled water is often ignored by people, and the wasted drinking water is equivalent to drinking water for children in 800,000 water-scarce areas for a year.

Why is it half a bottle of water? According to the bottled water we usually buy and people’s daily demand surveys, generally only half a bottle of water can meet people’s current water needs, and the remaining half bottle of water will be used intentionally or unintentionally. wasted.

Maybe this half bottle of water is not worth mentioning to many of us, after all, 2 yuan/bottle is really not expensive.Of course, Wang Xiaofei still insisted that selling South Beauty was not to repay the debt, but to "fall into the trap of CVC", but no matter what the reason was, the result was the same: Zhang Lan quit South Beauty's board of directors and daily management, and left the company on her own. The catering empire built.

In 2009, Zhang Lan ranked third in the Hurun Catering Rich List for the first time, with a wealth valuation of 2.5 billion yuan. In 2011, it was as high as 3.1 billion yuan! The introduction of capital was at a loss, and finally forced to give up everything. After many companies grew, They all want to introduce capital, but Zhang Lan has no such idea. After all, as a well-known catering company, South Beauty's stable single-store performance can provide stable cash flow, and there is no need for more funds.Therefore, although the big S can increase the popularity, the diners are not stupid, just like I like to listen to Lao Luo's cross talk, but if I choose 100 times, I still choose Apple instead of Hammer.

But when it comes to cooking, including chefs, new dishes, service, and culture, South Beauty is not as good as its competitors, or keeps falling back.After the listing of South Beauty failed, CDH Investment required Zhang Lan to repurchase shares at a high price according to the gambling agreement, and the two parties had a fierce conflict.