▼   Moreover, the concentration of the top five customers is also very high, mostly concentrated in Shenzhen Tencent, Blue Label Group, Alibaba Group, Anwo Media, etc.

While Bi Sheng was struggling with suppliers one by one, in September 2009, Zappos, an online shoe store founded by an American Chinese guy Xie Jiahua, was acquired by Amazon for US$847 million, which caused heated discussions.According to the data compiled by Huashang Taolue (WeChat official account: hstl8888), from 2010 to 2011, there were 25,000 new e-commerce companies in China, and all e-commerce companies are crazily burning money to buy traffic and smash advertisements.

If you make clothes, you will definitely become a direct competitor with Fanke.The business on both sides is very big... In the future, will Letao break out in the direction of electronics or business? This has not yet been determined, and I am still thinking about it.Under the example of Letao, more than ten vertical footwear e-commerce companies quickly emerged in China, each of which is claimed to be the largest in the country.

In Bi Sheng's plan, whoever among the five brands can emerge from the market will receive resources.Later, at an industry forum, Zhang Lan said to several investors in a very tough tone: I have money, why should I invest in funds? I don’t need money, why should I go public? But the financial crisis in 2008 completely changed Zhang Lan. idea.

2. The positioning was wrong, and the transformation was not timely. At the beginning, South Beauty's positioning was relatively accurate. Although it was a high-end restaurant, it still focused on mass consumption, and soon became a well-known well-known enterprise.

In 1992, Zhang Lan rented a 102-square-meter grain store on Dongsi Avenue in Beijing and opened the "Alan Hotel". A group of local bamboo workers went up the mountain to cut bamboo, and transported the 13-meter-long bamboo to Beijing by train.Aokang is in a similar situation. The boss of Aokang has never heard of Letao, but because he has placed an advertisement in Baidu and knows about Bi Sheng, he took out 8,000 pairs and put them in the warehouse of Letao.

In addition to "not making money", Bi Sheng had a vague feeling that there might be problems with the project's prospects.The website, founded by the Chinese boy Xie Jiahua, had sales of more than 800 million U.S. dollars in 2007, accounting for a quarter of the U.S. footwear online market of 3 billion U.S. dollars.

The most "scary" is the fourth type of users, because most of the websites offer refunds, and you can choose to pay on delivery for returns."Vertical e-commerce is a scam." The first question Bi Sheng wanted to understand was: Letao cannot become JD.com.