After being tortured by unsafe and dishonest products for too long, society is already in a state of great need.

According to Zhang Lan's later recollection: "When you work in a restaurant, there are countless things waiting for you every day when you enter the store. You have to wash, prepare and cut. You can cut six baskets of shredded potatoes in a day. I still have a seam on my hand." More than a dozen stitches.Later, at an industry forum, Zhang Lan said to several investors in a very tough tone: I have money, why should I invest in funds? I don’t need money, why should I go public? But the financial crisis in 2008 completely changed Zhang Lan. idea.

But in Tang Yi's view, such an idea is complete nonsense. If you don't advance, you will retreat. China's catering industry is so competitive that the only way to survive is to become bigger and stronger, and this must be boosted by capital.As a result, popularization did not come true, but the "high-end" brand was smashedCompletely closed or quasi-closed projects are mostly concentrated in the fields of e-commerce, local life, social networking, and corporate services; the four places in the north, Shanghai, Guangzhou, and Zhejiang have become the hardest hit areas, and the rate of "death" projects in the A round and the early stage before the A round is as high as 98.60 %.

According to statistics from the TMTbase global database of titanium media, in the past five years, that is, the booming development of China Mobile from seed to maturity, a total of 1,398 companies have completely closed (completely died), accounting for 3.12% of the total number of start-up companies that have been included, and there are still several Thousands of companies are struggling to survive.Some projects that are on the verge of death are called "quasi-closed" projects, and the number of these projects is several times that of "completely closed" projects.

Because of this, we believe that the failure of the discussion is no less significant than the success of the analysis. Therefore, we hope that by sorting out the list of projects that have been completely closed, analyzing typical cases, and counting the characteristics of "death", we hope to provide a better understanding for the TMT primary market in China and even the world. Professional investors and operators present the intuitive and deep-seated reasons for the closure of start-up companies, and provide reference and reference for everyone's future investment strategies and entrepreneurial directions.

document.writeln('Pay attention to entrepreneurship, e-commerce, and webmasters, scan the QR code of A5 Chuangye.com WeChat, and draw prizes regularly.As far as I know, at least 50% of corporate short video entrepreneurs are currently or will not rule out making some money through production services in the future.

So what advantages do short video entrepreneurs have over traditional production companies and advertising companies in fighting for this part of business? There are three points: Short video entrepreneurs have their own distribution channels. Even if they don’t have many fans, it won’t have much impact, but it’s still better than traditional production companies and advertising companies. Traditional production companies with no channels at all are better; even if the company has no plans to publish, short video entrepreneurs have released their own content for a long time, and their popularity is even better than that of some very professional institutions, and some customers often come through We-media channels take the initiative to contact them; short video entrepreneurs regard production services more as a "subsidy" for entrepreneurship, so they do not pursue high profit margins and often have cost advantages.The problem is that for traditional graphic content, the judgments of these three profit methods are indeed valid.

Mistake No. 3 You need to know that from Weibo to WeChat era, the thing with the most traffic is called a cold joke. Have you ever seen a cold joke make money? If a short video becomes a cold joke, you think it is a very funny Is it a bad joke? Analysis: I feel that this is already a bad joke.I used to think that those joke companies on Weibo were well known in the content entrepreneurship world.