Data such as click volume, conversion volume, conversion details and other data generated by the conversion projects achieved by Advertising Position A (such as successful registration, successful order, etc.).

Momo has made waves on social media this time, using #BeAnAnimal as its main thread to promote a return to nature to young people.There is nothing to say, you can play with it, scold it or disdain it, but it will still survive in the minds of consumers as spicy and hard for a period of time in the future, and occupy a unique consumption option. In a sense, it is An ideal microcosm of the current stage of Chinese-style Internet communication: irrationality, entertainment first, just repost, don't think too much.

But in fact, it is also very important for the brand to always maintain this sense of innovation and coolness. Like the product, this is also part of the "overall brand experience" and an important part of the user's "recognition" of the brand.Summary As a new force born in the new media ecological environment, "Yiyi" is unique in the face of the surging Internet wave and the emergence of all the self-media industries. It fully utilizes its core advantages through social customer management methods. , in order to comply with the development direction of technological life.The third is the content management that has been repeatedly emphasized before, and labeling and grouping of customers accordingly, so as to further develop precise content e-commerce, fully monetize traffic, and achieve significant growth in scenario-based sales.

The professional operation methods of Internet celebrities such as Gao Xiaosong's "Xiao Shuo", "Qin Shuo's Moments", Mi Meng, Papi Jiang, Luo Zhenyu's "Luo Ji Thinking" will become the mainstream production method of content. At the same time, there are also new Internet media like "Yiyi" that focus on short life videos, and they continue to shape and consolidate the credibility of self-media with innovative and interesting content.Things that come to mind from media entrepreneurship At present, if most start-up companies that start from content management want to quickly gain a foothold in the market and achieve rapid business growth, the most critical issues are user orientation and differentiated products. In the final analysis, it is to solve Fan flow problem, so as to conduct user management more effectively and purposefully, especially for the self-media startups that are springing up like mushrooms today, the experience of "One Piece" can be said to be of great reference significance, and we can learn from it Peek out some notable features of customer management in the application of new media industry.

  Qunmai: Content Management + Big Data Collection For an entrepreneurial new media platform like "Yiyi", time and opportunity cost are the biggest bottlenecks to its development. In order to solve this problem and better manage the huge online Users, "Yiyi" join hands with Qunmai SCRM to create a new way of member management, build WeChat user activity collection, menu management keyword reply, content management and other modules, use big data to establish "user portraits", and help "Yiyi" ”Understand each customer on a deeper level, provide customers with more personalized products and higher quality services, and at the same time utilize and stimulate the social influence of old customers to expand more new traffic and achieve extensive online promotion, Drain and monetize traffic, and use tags to manage customers into groups, ultimately achieving refined operations and scenario-based sales.

The business model has shifted from the initial popular promotion of WeChat public accounts to the current high-quality content e-commerce operation, aiming to maximize the sales conversion of the traffic accumulated by content operations.From the current point of view, if there is no clear understanding of the status quo, the capital is frantically boosted, and entrepreneurs rushing into the game will blow the AI bubble even bigger.

In addition to AlphaGo, Google recently released the neural machine translation system (GNMT) and put it into use in the difficult Chinese-English translation application. Facebook Zuckerberg even said that artificial intelligence is the next decade. The core of route planning.But you must know that ordinary entrepreneurs cannot compare with Internet giants at the data level, and the power of deep learning lies in the feature extraction of unstructured large amounts of data. Entrepreneurs who are deficient at the data level can often only provide API services to others. Therefore, it may be difficult to support an independent company in this field, and it is more suitable as a department or link under the giant's future strategy.

But the most important thing is that the application of artificial intelligence has not yet appeared in terms of logical understanding capabilities and disruptive business models based on users’ specific scenario needs.Why is artificial intelligence so popular? There are actually reasons why artificial intelligence is so popular. First, this is related to the fact that the current trend in most fields of mobile Internet has passed. The demographic dividend is over. Internet giants need new growth points. Users have There is less and less interest in downloading new apps.