2. Although AD-2 has the second largest conversion details, compared with AD-3 based on comprehensive data, the effect of this advertising slot is not as good as that of AD-3. This reflects two reasons, such as: Users’ preference for the AD-2 position Advertising activity participation is not high and the activity lacks new attraction.

World Book Day on April 23rd: Give a book as a gift when you shop, choose a matching book for each product, and give a book as a gift if you purchase the product on a single day.At the same time, with the help of celebrity Jackie Chan's birthday, the most birthday celebration activities are promoted.

World Graphic Design Day, April 27, 1963, is suitable for: displaying excellent design and holding celebration activities.Suitable: Organize birthday celebrations for celebrities to promote fan connections and drive product sales.Decorative art was born in Paris on April 30, 1925. It is appropriate to hold promotional activities for decorative products and invite celebrities to endorse them to expand brand awareness.

April 8, the International Day for the Protection of Rare Animals, is appropriate: Protect and cherish customers, and launch a treasure test page. Based on the total shopping amount of old customers, the value of the treasure and benefits, old customers can post their orders in their circle of friends.The public welfare project free lunch was officially launched on April 2, 2011. The project was initiated by more than 500 journalists including Deng Fei, and dozens of domestic media, in conjunction with the China Social Welfare Education Foundation.

World Earth Day, April 22nd, is appropriate: Appeal to natural promotions. All products on that day are at cost price, and there are no purchase restrictions on various products. You can sell as many as you take. This is a natural promotion.

World Dance Day, April 29, 1982: Hold a national dance carnival and do brand sponsorship.In addition, because your goods are shipped from my warehouse, I know the quality and quantity of your goods very well, so I can also give priority to promoting your products on the Internet.

But small companies will not be without opportunities, and large companies will not be without plans.How to evaluate local promotion? It’s very simple, grasp four rates at different stages: coverage rate, conversion rate, repurchase rate, and penetration rate.

Only local push can find the key personnel of the enterprise, because the key personnel of the enterprise cannot be found on the Internet, and the department settings of each enterprise are different.This is not an internal management issue, but must be known to customers and educated.