In July 2013, Shanghai Fuhong, Youth Enterprise United, and Youth Entrepreneurship invested 20 million yuan, with a post-investment valuation of 400 million yuan, corresponding to about 11 times the estimated net profit in 2013.

The sign of the success of a case is whether your audience is willing to help you spread it spontaneously. Keep has done a great job this time, allowing each user to become their own communication channel.It has achieved satisfactory results in terms of reputation and effects, and created a new business model integrating quality and effect.

It's a very "wild dog" style comment. How will the on-site teacher Sanshui share W's screen-smashing cases? Come and capture them alive.Abstract: These were last year’s hot brand topics! After combing through, we can find that among these top ten swipe marketing cases, the use of innovative technological means and “integration of product and effect” are the common points.Momo has made waves on social media this time, using #BeAnAnimal as its main thread to promote a return to nature to young people.

Through such insights, emotional resonance is used to subtly influence potential users in terms of intuition and nature, making it a kind of intuition for users to open Momo, and using Momo is a release of nature.But in fact, it is also very important for the brand to maintain this innovative and cool feeling at all times. Like products, this is also a part of the "overall brand experience" and an important part of users' "perception" of the brand.

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Jiang Meilan (CEO of Fei Rui Interactive): The best marketing is that it can be directly connected to the product itself instead of beating around the bush.Judging from its layout, Yonganxing still focuses its resources on bicycles with piles.

On the evening of March 24, information disclosed on the official website of the China Securities Regulatory Commission showed that Yongan Bicycle submitted an A-share IPO application for the public issuance of 24 million new shares, accounting for 25% of its total share capital, with a face value of 1 yuan per share, on the Shanghai Stock Exchange. It is listed and plans to raise 598 million yuan, which will be used for "technology research and development center construction projects", "supplementing operating funds for public bicycle construction and operation projects" and "repaying bank loans".Abstract: The rise of shared bicycles such as Mobike and ofo has had an impact on Yonganxing’s main business.

At the same time, dockless shared bicycles have not yet formed a stable profit model.Among them, the main business is public bicycles with piles invested by the government, which mainly cover third-tier cities and below and surrounding counties and towns. The revenue from third-tier cities and counties and below accounts for 85%-90% of the total revenue.