Really, you people, if you don’t do good designers, you have to wade through this muddy water, and you really won’t die unless you do it.

Another example is that WeChat can now make calls. Who here still uses a mobile phone to make calls? In fact, I no longer use a mobile phone to make calls.Tired of the current creation and confused about the future direction, this is the confusion that almost all content entrepreneurs must go through at a certain stage.

Including Teacher Xu Xiaoping, everyone who has had an in-depth conversation with Papi Jiang can feel her insights and reflections on life phenomena in addition to the laughter and curses in the short video. Now, we, who use the short video to criticize the current ills, The talented and beautiful woman, after going through several rounds of strategic adjustments in the company, decided to focus more on the production of video content itself, while other related tasks of the team were handed over to Yang Ming, the CEO who is complementary and does not have an "Internet sense of humor".During that trip to the United States, Papi Jiang of Zhenge Investment and her partner Yang Ming were the most sought after along the way. All the lectures attended by them were full, and people’s attention to this project is gradually changing from one to the other. The personal popularity of a grassroots female graduate student has shifted to the path of commercial transformation.She wants a "fancy transformation" award and is not ashamed.

Behind these extravagant content products, there are more talented and hard-working young people. They are moving forward one by one, and witnessing the fame and fortune of our generation through winter and spring.”The various operational and communication skills he has mastered in the game ecosystem have also been released intensively after starting his own business.

The word "realization" is probably the biggest fork in the road that content entrepreneurs cannot bypass in the past year. They always experience this pain sooner or later.

Moreover, in this industry that is closest to human nature, we never deny fame and fortune. But with the deepening of this interview, we have been going back and forth. The common starting point for these young people to choose content entrepreneurship is actually them. The old life that was unbearable back then.Things that come to mind from media entrepreneurship At present, if most start-up companies that start from content management want to quickly gain a foothold in the market and achieve rapid business growth, the most critical issues are user orientation and differentiated products. In the final analysis, it is to solve Fan flow problem, so as to conduct user management more effectively and purposefully, especially for the self-media startups that are springing up like mushrooms today, the experience of "One Piece" can be said to be of great reference significance, and we can learn from it Peek out some notable features of customer management in the application of new media industry.

  Qunmai: Content Management + Big Data Collection For an entrepreneurial new media platform like "Yiyi", time and opportunity cost are the biggest bottlenecks to its development. In order to solve this problem and better manage the huge online Users, "Yiyi" join hands with Qunmai SCRM to create a new way of member management, build WeChat user activity collection, menu management keyword reply, content management and other modules, use big data to establish "user portraits", and help "Yiyi" ”Understand each customer on a deeper level, provide customers with more personalized products and higher quality services, and at the same time utilize and stimulate the social influence of old customers to expand more new traffic and achieve extensive online promotion, Drain and monetize traffic, and use tags to manage customers into groups, ultimately achieving refined operations and scenario-based sales.The business model has shifted from the initial popular promotion of WeChat public accounts to the current high-quality content e-commerce operation, aiming to maximize the sales conversion of the traffic accumulated by content operations.

By delving deeply into the two core areas of content management and big data collection, Qunmai SCRM helped "Yiyi" gradually build a refined member management mechanism based on the construction of core functional modules and starting from the WeChat service port, and successfully achieved a huge The systematic management of fans of orders of magnitude has brought significant sales growth, and has played a huge role in promoting "Yiyi" to establish an industry benchmark in self-media and even the entire new media field.However, due to the constraints of start-up companies such as low starting point and limited cost budget, it is the best choice to find a third-party SCRM company for digital transformation cooperation; secondly, in terms of real-time interaction, new media is based on digital information technology. Characterized by interactive communication, it is a brand-new platform that can achieve effective interaction, in-depth feedback, and data marketing. Therefore, it is very necessary to have a SCRM platform that can interact and respond in real time and accurately communicate with users.