In Bi Sheng's view, it's time for the C2M (Customer-to-Manufactory, customer to factory) model to land.

The same quality, the same fabric, a little change in style and affixed to different brands will lead to different prices (comers may be dismissive, but this is the fact).Not only that, but the merchants also need to deploy operation and promotion personnel to serve Mr. Ma's rules. Operation and promotion are emerging industries with huge wages and deep water. If you don't work for half a year, you don't know what this person's ability is. These are all extra costs.

If you don’t give money to Tmall merchants, there will be no traffic. Let’s take a look at whether my 2x ratio is a loss or a profit. After careful calculation, my gross profit rate is 10%. The following graphic analysis:   There are already a lot of folders like this for the delivery list in July. Last year and this year, I owe you shamelessly. It’s not that someone said that in order to succeed, you must do 1: Persevere; 2: Shameless; 3: Insist on being shameless.@一夜恨白头: The cost per piece is more than 100. As far as I know, many well-known brands do not have such a high cost. The landlord makes high customer orders, but the gross profit margin is only 10%, which is no different from others who run at low prices. , this is a source problem that needs to be improved from the supply chain.How should the position of operation be defined? There are too few successful cases of designers who don’t understand operations and open stores.

That’s why Mr. Ma quickly opened the Tmall platform, and Tmall must be an enterprise. It requires a deposit of 100,000 and a service fee of 60,000. The basic conditions are: two general taxpayer companies (that is, companies that can issue value-added tax invoices). More than two years; R trademark more than two years.Abstract: This year is exceptionally different. Ever since the big event was changed to manual review, it has become an internal decision. Everyone knows this well. In the past few years, I have followed Jack Ma all the way through Tmall, and the environment of Tmall has changed. Oh, Xiao Er has too much power, he can let whoever he wants to participate in the event, if there is no way, panic buying is absolutely impossible.

So what do you think? First of all, there is no other way to make money than to increase the sales ratio and reduce inventory. However, increasing the sales price will naturally affect sales. Since I am not as well-known as an offline brand, I will definitely not consider it. Second, it accounts for the cost. The largest proportion is Tmall. In addition to the 5% deduction point, the advertising fee is the place where it attracts the most money. Many people don’t understand, why do you advertise? If you don’t advertise, you can’t find this on Tmall. brand.

There are a few brands that only have their own factories for single items, so the products are generally processed and produced in professional factories, and then put their own trademarks on them to become their own brands.Because it’s not done at all, why not do it? The reason is: I don’t know where to start.

Guardian Yuan Kun has mentioned many times in previous articles, either to attend training courses, or to find a knowledgeable marketing consultantThe model is simple and easy to replicate. After the emergence of parallel imports without tableware, it has also aroused the interest of many catering brands. The emergence of Grandma’s Home, Jingya Hei Restaurant, and Jiuguoyitang’s Nahuo restaurant has undoubtedly attracted parallel restaurants. Quite a shock.

The management problems brought about by the franchise model may be the root cause of the difficulties in the operation of "parallel imports".In Beijing, Fuzhou, Ningbo and other places, news of the closure of parallel stores has also appeared one after another.