In April 2011, Letao cooperated with the mobile game developers of Angry Birds and Fruit Ninja to launch the co-branded bird trendy shoes, which became very popular.

The core resource of operations is people, and the two elements that gather people are interests and values, but the core is still interests, and values are only a lubricant to attract people and promote relationships between people. Only when the countryside has relatively good income can it obtain space for sustainable development and attract excellent operational talents, and then it is possible to form a healthy development of rural tourism.In the follow-up "When We Talk About Rural Tourism, What Are We Talking About?" During the development process, resource judgment, product ecological construction, and light and heavy asset allocation are carried out, thereby improving efficiency in multiple aspects, and even realizing a virtuous circle of industrial ecology.

This year, a former CCTV host who was good at creating atmosphere brought a documentary called "Under the Dome" to the public on the eve of the "Two Sessions". "I'm not afraid of death, I'm just I don’t want to live like this.” Chai Jing’s tender confession in the film not only makes the word “smog” a “punching bag” for people who are disappointed with the bad environment to collectively vent their dissatisfaction, but also It has promoted an upsurge for urban residents to "go to the mountains and countryside" in the vast land of China. At this time, "urban residents" are no longer limited to big cities in the traditional sense, showing a trend towards third- and fourth-tier cities. diffusion trend.Around big cities, marked by the rise of the homestay industry, rural tourism is no longer a simple farmhouse, but has become a leisure space and social scene corresponding to the city. China's rural tourism has gradually moved from low-cost to high-quality, from low-cost to high-quality. The breadth, depth and frequency of consumption are constantly increasing.  Although these two stories have different intentions, they both illustrate a basic logic of rural tourism: from a certain perspective, the rise of rural tourism is the inevitable result of urbanization development! On the one hand, the consumption of rural tourism The demand has distinct characteristics of the times: urban residents want to get rid of the tense rhythm and stay away from smog-filled cities, crowded streets, narrow living spaces and unsafe food; on the other hand, they also pursue spiritual self-cultivation and return to the cultural tradition of nature. "Nostalgia" has significant universal value in both the East and the West, which is the economic and humanistic basis that determines the great development prospects of rural tourism.

We know that not all rural tourism destinations are suitable for "rural innovation platforms, rural entrepreneurial bases", so how can we create a better business environment for these rural entrepreneurs, or how can we more effectively Attracting and gathering more and better talents to devote themselves to rural entrepreneurship is a problem that needs to be seriously solved“After the medical, pharmaceutical, and insurance industry chains are opened up, in the future, we will provide users on the new medical platform with services such as health insurance, commercial insurance direct compensation, and health management.

In order to solve the "persistent disease" of "queuing for hours and seeing a doctor for a few minutes" in seeking medical treatment, since 2011, Internet hospitals and online consultation platforms have sprung up one after another, aiming at improving the efficiency of medical treatment.

But the current direction is to break the original service model of "advance payment for medical treatment and compensation after medical treatment".Why do so many people pay for Xiaomi’s hunger marketing? This issue uses Xiaomi as an example to talk about the motivations behind hunger marketing.

  1. What is hunger marketing? "Hunger marketing" refers to the artificial shortage of products caused by commodity providers, which satisfies the appetite of consumers and makes their desire to buy reach the extreme, in order to achieve the regulation of supply and demand, and create a "supply in short supply" "Illusion", the purpose of maintaining higher selling prices and profit margins of goods.The hunger marketing strategy must play a role on the premise of satisfying the consumption motives of less intense market competition, few substitutes or low cost-effective substitutes, excellent product quality and a large number of brand loyalists.

Because even if the company's supply is insufficient, consumers will not switch to other products, which can only intensify consumers' desire to possess such goods.On the other hand, the purchasing needs of consumers are also constantly changing, and the key factors of consumer purchasing behavior will also undergo irregular changes, which will lead to emotional transfer of consumers and a shift in purchasing impulse.