Everyone has seen the impact of the Internet, and with it a large number of Internet marketing and e-commerce training instructors have appeared.

In addition to "not making money", Bi Sheng had a vague feeling that there might be problems with the project's prospects.But problems followed. At that time, many online shoppers were "looking for cheap", and Letao's toys had no advantage in price.

In order to further improve operational efficiency and reduce costs, Bisheng relocated some of its customer service, design and other teams to Zhuhai, reducing the team from 500 to 200. At the same time, it cut off the "real warehouse consignment supply chain" that it had worked hard to establish in the early years.The standardization of footwear e-commerce is very high, logistics standards, and photography standards (you need to find a model, try on, and various collocations for clothing photos, shoes are not so complicated), and it is not as involved as many links between clothing and other categories (such as clothing After the shooting, you need to retouch the picture, the model must be good-looking, otherwise it will affect the sales, etc.), the storage will be relatively easy, and the operation can be streamlined.During this period, Letao began to enter open platforms such as Tmall, JD.com, and Amazon, and its official website only sold its own brands.

There is a view that: Before the transformation, Letao was a retailer, and what it needed was category management capabilities, sales capabilities, and traffic acquisition capabilities; after the transformation, what it needed was brand building capabilities, supply chain capabilities, and increased brand premiums.In December 2010, Letao held a business promotion meeting in Wenzhou and signed strategic cooperation agreements with many Wenzhou shoe companies. Red Dragonfly, Kangnai and many other suppliers began to sell goods on Letao. Letao also started from the initial five brands. , 200 styles, developed to 105 brands and 11,077 styles. That year, Letao achieved sales of 100 million.

”   In 2007, Bi Sheng called a group of friends at home, had skewers, drank wine, and talked. Wang Shuo sat on the right, and Li Yang (the founder of Crazy English) sat on the left. The three of them started chatting, and Bi Sheng was able to interject at first. Then I couldn't get a word in.

Lei Jun said to him, look at the old passion.  But he couldn't resist his parents, so he invested 500,000 less and bought a small house in Guangzhou.

document.writeln('Pay attention to entrepreneurship, e-commerce, and webmasters, scan the QR code of A5 Chuangye.com WeChat, and draw prizes regularly.He is a Chaoshan boy born in 1993. He has started his own business four times since he was 16 years old.

Recently, he announced that he had to lay off staff.The team can be reimbursed for buying books, and they must buy more. Those who don’t read books must review them.