For example, Zhongnong.com, which we invested in, deals in sugar trading. In fact, the upstream of the sugar industry is highly concentrated, but why can we still succeed? It’s because there are countless pastry factories and beverage shops in the downstream of the industry, and they all need to sell. Sugar, so this B2B can be made.

Due to the asymmetry of information, if the future taker is not aware of the occurrence of the inflection point, he will predict the future according to the existing investment return trend, which will cause the expected valuation to be higher than the actual valuation.From a supply-side perspective, the competitive drivers of the industry in which a good target company is located should undergo major changes.

In the end, these institutions still have to obtain profits through the exit mechanism. Except for the follow-up rounds of phased investment, when venture capital institutions actually invest in projects, they always expect to exit in the open market in the future. The reason is: " Liquidity premium" - due to the high trading efficiency and liquidity of standardized trading targets in the open market, such as stocks, when the same rights and interests face more investors, their prices will overflow. At the same time, it is easier to trade (just think about the price increase during the evening rush hour).Every time the birth of a winner is accompanied by the fall of countless competitors, the investors behind these losers, how should they stop these two days? An article in the "New York Times" described Uber founder Kalanick and his investor Bill. ·The Gurley Game article once again brought to the fore the story of "investor + entrepreneur", a pair of good CPs who fell in love and killed each other.For example, "rapid revenue growth", "rapid market share growth" and "outstanding main business", these are indicators to illustrate historical performance

Secondly, there is the issue of capital planning. In fact, there is no need for a brand with no well-known reputation to be so large and comprehensive. Instead, the funds are dispersed and a lot of unnecessary expenses are incurred. All the costs can be cut without affecting efficiency and quality. Cut it off. It’s not about spending too much money, but whether it’s right or not. Is the money spent valuable? We need to be small and refined, with elite troops and simple administration! @赵奕: Let’s take a look at the brand positioning and operation ideas.I have done all the above three points, but have not yet succeeded. It shows that the person who said this is not a good person.

The delivery list is as follows:   Well, let’s take the first L16A033S as an example. The price on Tmall is 199, and my gross profit rate is 10%. Then my gross profit for a piece of clothing is close to 30 yuan. Of course, this 30 I also need to subtract fixed expenses from RMB. The fixed expenses include employee salaries, rent, water and electricity, and office expenses. If they add up to 10W+/month, how much net profit do I have left? It's so miserable. We lose money on inventory, we lose money on fixed expenses, and we lose money on advertising fees.

The same quality, the same fabric, a little change in style and affixed to different brands will lead to different prices (comers may be dismissive, but this is the fact).And these data intuitively reflect the effect of the advertising space. The higher the number of clicks and conversions, on the one hand, it means that the position of the advertising space is good, and on the other hand, it reflects whether the user is interested in the advertisement on the site and the user's participation.

So when faced with the large number of advertising spaces on the website, how to analyze and rationally use them to achieve their maximum value? In this issue, we will tell you about the advertising analysis on the site.Let me mention here that generally speaking, ads in the main text area get the most attention, followed by the navigation area, and the sidebar, which is usually considered a high-quality location, gets the least attention.

It can be seen from the above figure: 4 advertising slots, in the conversion project "order success page", 3 advertising slots have been converted.Data such as click volume, conversion volume, conversion details and other data generated by the conversion projects achieved by Advertising Position A (such as successful registration, successful order, etc.).