Take Xiaomi for example. Why is Xiaomi successful? I still think it is successful. Lei Jun is just experiencing a temporary plateau in his growth.

In 2009, Taro Aso invited Democratic Party representative Yukio Hatoyama to conduct the first party leader debate on the Niconico broadcast platform.As a result, "bullets" began to fly all over the screen-the barrage came.

Niconico's pace is very fast, especially in user payment: in June 2007, Niconico began to launch paid membership services. Paid members can enjoy functional services such as higher-definition picture quality and full-speed buffering.This is adapted from a beast girl animation that has been discontinued. It tells the story of a human heroine with amnesia who, in order to find out her identity, meets the beast girl Serval and embarks on a journey to the library together.“It has achieved good publicity effect for the company.

At the bustling "street corner", everyone gathered together. Although they didn't know each other, they looked at the same scene and immediately resonated with each other.These chain effects have led to the prosperity of the subculture, and Niconico has naturally become the birthplace of the world's earliest two-dimensional subculture-related videos.

“Relying on the official live broadcast to make a profit and turning the company from loss to profit through paid membership are things that the outside world thought we could not do before.

This kind of media content has also derived different types of healing MAD, burning MAD and so on.Bi Sheng also thought this way before, believing that as long as the scale is large enough, logistics costs, warehousing costs, and market costs can be shared equally, leaving a certain profit margin.

The market is full of fakes. "I was particularly impressed. At that time, Zhou Xingchi's "Yangtze River No. 7", the seven sons, we had to cooperate with the genuine version for more than 700 yuan, and the stall at our door sold more than 7 yuan, which was exactly the same."Bi Sheng said, "JD.com has US$1.5 billion in its account, but I don't have that much money, so I can't be the second JD.com."

This became the basis for his firm belief that "e-commerce is a scam."This feeling made Bi Sheng very nervous. He and his team went to the market to do research, and finally came to the conclusion that "China's toy market is only more than 10 billion, and it is very small when it comes to the Internet, and Le Tao is very large." For a small part, although the gross profit margin is large enough, there is no way to generate economies of scale.