When I was working as a product assistant more than ten years ago, a senior executive in the company told me that the product manager has the best chance to be the boss, because the company knows best about product planning and operation and even the operation of all aspects of the company.

Although a large number of Internet platforms now use content as a traffic portal, and even VPN users have their own content feeds, the platforms that offer advertising revenue or have platform subsidies are mainly Toutiao, Penguin Self-Media, UC subscription accounts, NetEase account and Baijia account, so these platforms are the main battlefield for account makers.  Group chat screenshots The Internet has never lacked grassroots. These account makers are just like webmasters in the PC era, crazily creating content garbage on major platforms, but retail investors are not enough to support the entire market. The real big players in this market have already institutionalized.

It's a pity that the account maker's exploration of content only ends here.Previously, these platforms had subsidies. For self-media with low-quality content, questionable copyrights, and the inability to receive advertisements for commercialization, "cheating platform subsidies" and "guessing algorithm rules to obtain high-traffic advertisements" "Sharing" is the main way to monetize.Toutiao is also very strict about the review of clickbait. The internal technical team of Toutiao has more than ten pages of discussions on the classification of clickbait. They once crawled the headlines of another platform and found that more than 15% were identified as clickbait.

Escalated war: Suppression and undercover In contrast, we have to admit that the competition between WeChat and Toutiao, headline parties, and low-quality content is an era ahead of us.The Matthew effect of the Internet will make many problems stand out, and even WeChat and Toutiao, machine + undercover, in essence, I don’t think it can completely eradicate these gray traffic harvesters.

And if a manuscript is too hot, it will be automatically sent back for re-review by the machine to prevent headline cheating.

For example, UC, which was "shocked", also issued an announcement to deal with a batch of illegal public accounts, and urgently launched UC celebrities who focus on serious reading.Only those who have really experienced it know how amazing it is to "let a person do what he most wants to do".

Many organizations and individuals have expressed their views, predicting that 2017 will be a year of concentrated explosion of short videos. Papi Jiang, as a leading force in this field, is trying to explore a path that is both A model with social and commercial value.The best young people of this era often need a strong reason to choose to start businesses in agriculture, education, consumer goods, and deep technology. This reason is mostly the feelings of boyhood or idealism for the future world.

Another example is that WeChat can now make calls. Who here still uses a mobile phone to make calls? In fact, I no longer use a mobile phone to make calls.Tired of the current creation and confused about the future direction, this is the confusion that almost all content entrepreneurs must go through at a certain stage.