36Kr founder Liu Chengcheng’s ceiling for content entrepreneurship lies in the brand Liu Chengcheng (36Kr): The critical point for the development of content entrepreneurship lies in whether the media can become a brand.

GPs can choose to invest in funds that have nothing to do with industry giants LPs, so as to avoid industry giants LPs from indirect funding funding for entrepreneurial projects that "digging and building graves" for themselvesDon’t be scared by the valuation. On a table where everyone’s hands are loose, don’t try to look at the flop at a cheap price. It’s like a large amount of capital pouring into the early stage investment industry in the past period, making many early project valuations Ridiculously expensive.

document.writeln('Pay attention to entrepreneurship, e-commerce, and webmasters, scan the QR code of A5 Chuangye.com WeChat, and draw prizes regularly.After continuous transformation and development, the company has become a very famous unicorn company.We also often regret that we invested less in a certain project. At the beginning, the founder worked in a large company for several years and graduated from the best MBA in the United States. Everyone said that he was No.1 in the class, but because at that time He is more reserved about his direction and the valuation is relatively high, so he reduced a part of the investment share.

I often ask some of my peers, and even some of my friends in later stages of the fund, "Is it really possible for investors to understand this industry better than the entrepreneurs who want to invest?", and I am surprised at how often I hear the affirmative answer." "Of course, that's what we do."As an early investment institution, my fund has always emphasized the importance of founders, which is often referred to as "investment".

In the last year, we have also changed the term "investing in people" to "investing in bulls", which is to invest in those founders who make people want to kneel at the first sight, that is, A-level talents.

<Chicken Soup> After talking for a long time, I still want to say, in fact, no matter whether you are tight, loose, fierce or weak, whether you like to charge and hit the barb after taking a werewolf, or just be a little hidden wolf silently, there is no such thing as high or low You can either choose the one you like for fun, or choose the one that suits you for the sake of utilitarianism.Therefore, I think about what I can do from the perspectives of users, businesses, products, and marketing methods.

My experience here is that when finding problems and implementing goals, ask more questions "what is it?" and "why?" because the supervisor said that 70% of efficient work is thinking and 30% is execution .The quality of the traffic itself, the positioning and design of the entire APP, and the content presented in each operation step will all be factors that affect retention, including conversion and purchase, which can also indirectly reflect the retention situation. Only by doing a good job in retention can an APP be stable. Operate for a long time.

2. Stand at a certain height and have a pattern. "What you are doing is product operation. What is it? It is the entire APP. You have to think about things from the CEO's level."But I think there are several qualities that are indispensable for good operations (provided that they are done well). They are meticulous, patient, loving to think, and have strong subjective initiative.