Therefore, the organization or business system of this type of enterprise is relatively simple, but it can obtain training on our platform, and then build a management system, including evaluation, performance, and organizational systems.

  7.3 Analysis of Typical Competing Products Therefore, we selected mainstream MOBA mobile games such as "Battle of Freedom", "Call of Time and Space", "Blade of Heroes" and "Vanity" for comparison and analysis Why does "Honor of Kings" stand out among MOBA games?And it is from May that the version update content of "Glory of the King" has added a variety of social functions crazily, from clans, lovers, mentors, and up to the latest LBS gameplay, which completely eliminates the social barriers of users in the game. , urging users to turn "Honor of Kings" into a part of their real-life social life.

Product positioning: MOBA mobile games based on WeChat and QQ social relationship chain Product features: 5V5 classic map, three-way push tower, presenting the most authentic battle experience; open a team at any time, enjoy it in 10 minutes; fair competition , no training, no physical strength, relying on technology to decide the outcome; handheld economy, open black at any time, hundreds of millions of players are matched at the same time.It makes full use of the two social platforms of WeChat and QQ. When a new player enters, even before starting the first game, he already has hundreds of game friends, and he can see real life. Among friends who are playing "Honor of Kings", such social influence is almost dominant for a novice. If the game itself is not difficult to get started, then the retention rate of this novice is compared to other games. will become very high.What's more, just like QQ back then, "League of Legends" thought it just had a little brother on the mobile phone, but they didn't expect that this little brother would be on an equal footing with the big brother in only about a year. After another year or two, It’s still uncertain who will be called eldest brother.

5.3 Product Core Function Analysis 5.3.1 Simplified Kings Canyon Battle Mode The first sentence of every player who has played "League of Legends" entering "Honor of Kings" must be: "My X, why is it so similar to lol?" ;, Yes, when you think about this sentence in your mind, the goal of the "Honor of Kings" team has been achieved. They just hope that every player who has played "League of Legends" on the computer can seamlessly access it. The game "Honor of Kings" thus obtained the first batch of core users, just like the selfless QQ diverted traffic to WeChat back then.2016.11.23 Ranking communication system and chat system updated.

And what it really uses to attract users' time is also to constantly polish the quality of the game itself, but it creates a game for users that if you spend more time and your game level is high enough, you can crush other people, which has nothing to do with money. world.

This was unheard of in video games before.If we truly dig out the pain points of the scene, we will find the traffic.

Case: Weilong Hot Tiao pays homage to apple-style Li Sanshui: Weilong Hot Tiao’s serious counterattack.In order to form an interesting combination, users bought more products, and short-term sales increased by 40%, which fully proves that the excellent ideas directly linked to products, the rapid spread of new media, and public participation can directly form marketing effects.

It has achieved satisfactory results in terms of reputation and effects, and created a new business model integrating quality and effect.TOP1: BMW "The news has been quickly deleted by BMW" H5 Wang Yu (independent marketer, author of Tiger Sniff): By grafting creativity into the latest technical expression, the communication brings users an experience beyond expectations.