In Kawakami's view: "Only a free environment can breed interesting culture."

Under the premise of determining three roads and one person walking, whether it is 3V3 or 4V4, there will be too few people and lack of change, because on a pair of lines, if it is 1V2, then this person cannot develop at all, and if It's 2V3, so these two people can survive relatively well.  7.3 Analysis of Typical Competing Products Therefore, we selected mainstream MOBA mobile games such as "Battle of Freedom", "Call of Time and Space", "Blade of Heroes" and "Vanity" for comparison and analysis Why does "Honor of Kings" stand out among MOBA games?

4.3 Ordinary user group positioning and demand analysis For those general user groups, that is, those users who downloaded and played "Glory of the King" through the introduction of friends or the popularity of "King of Glory" so that no one knows about it, what are their characteristics? And the demand is also very obvious: young people, willing to try new things and games; have experience in mobile games, but basically have no exposure to MOBA mobile games before; not heavy gamers, just take games as a pastime; I am not playing games alone, I like to find people to play and discuss a game with, and I have a need for socialization; I usually only play games for a while when I am bored or fragmented time, the scene may be waiting for people, between classes, During the journey, after work, before going to bed and leisure time, etc.; in the process of socializing with people, there can be a simple and convenient game that everyone recognizes to shorten the distance between people and enrich the form of social interaction.In the end, they made a choice, but in fact it was not them who made the choice, but the users. The only thing they had to choose was whether to follow the needs of users, or to forcefully change users' habits to adapt to them. In the end, they chose I chose the first one, and among the countless choices later, I insisted on choosing the option of following the needs of users.  Around the third quarter of 2015, Hero Interactive Entertainment took the lead in establishing the China Mobile Esports Alliance. At this time, the growth trend and number of global esports enthusiasts were still unstoppable, and China ranked first among global esports enthusiasts. The proportion exceeds 50%.

The "Honor of Kings" team hopes to expand the user base. Although it needs to rely on "League of Legends" players to develop and grow in popularity when it was first released, its ultimate goal is to have a huge user base on the mobile terminal and become a part of social media. According to this purpose, the strategy adopted by "Honor of Kings" should be to keep the game experience similar to "League of Legends" as much as possible, simplify the entry difficulty for novices as much as possible, shorten the average duration of a game, so as to adapt to mobile End user characteristics.Moreover, MOBA games are different from most other games in that MOBA is a game whose content is completely generated by users. When the number of users reaches a certain number and its momentum has been formed, it may not appear in the foreseeable future. An opponent that can rival it, "League of Legends" is such a precedent.

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At the same time, various "Honor of Kings" events, live broadcasts and communities have also been established. The essential purpose of these activities is to expand the user group and make "Honor of Kings" gradually become a platform where users themselves can Content and social interaction are generated above until they are integrated into users’ daily lives.The special price is easier to understand, because the price is more favorable.

This point must be clear. The carriers and audiences of today’s services are entrepreneurs and businessmen, not an enterprise or a company. In the Internet age, an organization or an institution cannot stick to people. What sticks to people must be people clinging to others and people pulling others.For example, we found that a food factory bought 100 tons of sugar every month at a price of 5,000/ton for three consecutive months.

When Emirates entered China, they directly gave me a black card.The purpose of serving small and medium-sized enterprises is to enable your platform to make the treatment of small and medium-sized enterprises infinitely close to that of large enterprises, and even exceed the prices and standards of services and products enjoyed by large enterprises.