The stock prices of Wanda Cinemas, Huayi Brothers, and Enlight Media fell by 55%, 47%, and 35% respectively throughout the year, and their market values shrank significantly compared with 2015.

In order to form an interesting combination, users bought more products, and short-term sales increased by 40%, which fully proves that the excellent ideas directly linked to products, the rapid spread of new media, and public participation can directly form marketing effects.TOP9: Maybelline Angelababy’s live broadcast marketing sold 10,000 lipsticks in 2 hours Cao Miao (Founder of Young League, CMO of Renren): Maybelline’s e-commerce live broadcast using AB can be called a perfect marketing innovation, although many brands have done so since. There have been more attempts at e-commerce live broadcasting, and there are also cases with very amazing results. However, because Maybelline, as an international brand, has earlier realized and used live broadcasting as a new form of social contact, and creatively integrated celebrities with e-commerce platforms. The combination of , so the benchmark is of great significance.

It has achieved satisfactory results in terms of reputation and effects, and created a new business model integrating quality and effect.Through such insights, emotional resonance is used to subtly influence potential users in terms of intuition and nature, making it a kind of intuition for users to open Momo, and using Momo is a release of nature.From shopping to making products, the three-dimensionality of the brand has been rapidly improved, and a very valuable IP such as Taobao Maker Festival has been formed.

Ms. Jiang Meilan will appear on Huxiu WOW! site, reviewing how Starbucks' "Green Packet" uses "social currency" to get out of real money red packets and swipes the screen.Different age groups have very different comments on this, but it is undeniable that this H5 is a phenomenon-level masterpiece based on insight and the presentation of various youthful elements.

TOP10: Momo's "Be an Animal" calls on young people to return to their nature. Robert (Founder and CEO of Advertising Gate): "Be an Animal" calls on young people to return to their nature.

Chong Er (author of Tiger Sniff): Traveling through the Forbidden City to see you, using Chinese style and rap to brainwash traditional culture, the interactive play has reached a phenomenal level, and the popular retro style may become a marketing trend.What they believe in is traffic first and income first.

Finally, I want to say that account making is a business and has nothing to do with black industry. It is just too marginalized to be on the stage. Reporters in first-tier cities can easily go to a meeting and receive a red envelope of 500 yuan, but they still dislike all kinds of long-distance entertainment. Unfortunately, the account makers in third-tier cities finished work at 5 o'clock and worked on their manuscripts until 12 o'clock. Then they got up the next day and saw that their income had increased by 500 yuan, so they happily went to work.The platform’s thirst for filling content is evident.

The Matthew effect of the Internet will make many problems stand out, and even WeChat and Toutiao, machine + undercover, in essence, I don’t think it can completely eradicate these gray traffic harvesters.Account makers also have some groups, which are the same as peer groups, mainly to exchange experience in account making, share benefits, and share the latest trail information and the latest policies of the platform.