What are the rules in planning? According to my observation, the smaller the company, the worse the plan, and the shorter the plan. The larger the company, the longer the plan.

2. The positioning was wrong, and the transformation was not timely. At the beginning, South Beauty's positioning was relatively accurate. Although it was a high-end restaurant, it still focused on mass consumption, and soon became a well-known well-known enterprise.In 2006, Zhang Lan spent 300 million to build Lan Club. Although it was beneficial to building South Beauty's "high-end luxury" brand, 300 million was already South Beauty's net profit for three years. It can be said that it almost drained South Beauty's cash flow. .

The death of her brother was a huge blow to Zhang Lan. She even had the idea of committing suicide, but she survived and made a surprising decision: to sell the three food stall restaurants she ran. With 60 million yuan saved in 10 years of business, he entered the mid-to-high-end catering industry.However, since 2008, South Beauty has embarked on a crazy "road to listing", which is an indisputable fact: From 2008 to 2012, South Beauty opened more than 30 new stores, and in 2013, it opened more than 10 new stores. stores, but this speed is still far below Zhang Lan's goal: to open 100 new stores every year.Later, at an industry forum, Zhang Lan said to several investors in a very tough tone: I have money, why should I invest in funds? I don’t need money, why should I go public? But the financial crisis in 2008 completely changed Zhang Lan. idea.

It's a pity that Zhang Lan ignored the most important point. To become a century-old restaurant in the catering industry, there are not a few unique famous dishes, and there is no innovative spirit to keep pace with the times. Marketing alone will not last long.The decoration and furnishings inside are extremely luxurious: tens of thousands of crystal cups, 180,000 yuan for a chair, more than 400,000 yuan for a crystal chandelier, and even the faucet in the bathroom is in the shape of a swan made of sterling silver! The annual net profit is only about 100 million yuan! Facts have proved that Zhang Lan was right again. Behind the "luxury", South Beauty has become famous, providing catering services for the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo.

However, Xiao Nanguo, who follows the high-end line like South Beauty, cleverly opened a small account called Nanxiaoguan, which specializes in civilian lines, and has set an average daily turnover rate of up to 5 times in Hong Kong.

In view of this, Zhang Lan also decided to introduce external investors.The sales of these health care products will bring huge sales profits to the company.

Therefore, we obtain the contact information of the elderly by sending eggs, and then build relationships with the elderly, build trust, find out the physical and family conditions of the elderly to gain the trust of the elderly, and then weed out the elderly who do not have the desire to buy, and finally through the consultation of the elderly ,Sales Products.Cross-border e-commerce sells nuclear-contaminated products. This March 15 party revealed the chaos of cross-border e-commerce selling food from Japan and contaminated areas.

But the company sells products including Calbee cereal, which comes from Japan's nuclear-contaminated areas and is banned.What's worse is that every child who has had his or her eyesight checked will be brought to the table by Christie's staff to fill out a "Registration Form for Abnormal Vision".