The most eye-catching, most controversial, most confusing, depressing and even angry phenomenon, you have to understand what happened behind it.

Maybe this half bottle of water is not worth mentioning to many of us, after all, 2 yuan/bottle is really not expensive.” Everyone who participated in this public welfare activity supported LifeWater's "half bottle of water" from the bottom of their hearts.

Therefore, the concept of LifeWater's half-bottle of water is that only half of the bottle needs to be filled with water, and the remaining half-bottle will be delivered directly by LifeWater to consumers in water-scarce areas and donated to local children.Rather than indirect water conservation in small bottles or common donations, LifeWater combines the two.If you saw a half bottle of water on the shelf, would you buy it? However, regardless of whether you would buy it or not, the half bottle of water successfully caught your attention? This is a magical bottle of water! Meaningful water! Why do you say that? According to statistics from relevant agencies, at least 800 tons of bottled water are wasted every year in Shanghai, China alone.

“Buying half of the water can also be used for public welfare, which is of great significance.This is an amazing bottle of water! This is a unique case of creativity.

LifeWater has specially designed seven packaging featuring children from water-scarce areas.

Or maybe, it is also a sustainable public welfare model to use the business resource model in an ingenious and creative way to carry out public welfare to the endHardware is still a big problem for Niconico at the moment.

  This positioning not only allows Niconico to attract a large number of participants, but also helps Niconico to stand out from many video sites for a long time.As early as 2007, not long after the website was established, Niconico invited Suzuki Muneo, Toyama Koichi, Ozawa Ichiro and other controversial politicians at that time to upload personal videos on the website, allowing them to communicate with those who seemed indifferent to politics. The otaku communicate.

The enthusiastic response greatly exceeded the organizer's expectations. Niwango President Seiji Sugimoto said in an interview with the Asahi Shimbun in December 2012: "So far, most people within the company believe that if a video is about 1 to 2 hours long, It is remarkable that 100,000 people watch the show.It seems that now it is the barrage, not the video itself, that is the real reason for them to enter this platform.