The website, founded by the Chinese boy Xie Jiahua, had sales of more than 800 million U.S. dollars in 2007, accounting for a quarter of the U.S. footwear online market of 3 billion U.S. dollars.

This feeling made Bi Sheng very nervous. He and his team went to the market to do research, and finally concluded that "China's toy market is only more than 10 billion, and the scope of the Internet is very small, and Letao is very large." For a small part, although the gross profit margin is large enough, there is no way to generate economies of scale.In May 2014, Bi Sheng confirmed to the outside world for the first time that Letao.com had been acquired by a Hong Kong company, and the transaction amount was not disclosed.

  In May 2009, Bi Sheng first launched an internal beta version of selling shoes, named Le Taozu, and within a week of its launch, the income exceeded that of toys.The e-commerce is called the sales warehouse, which is used to wait for the goods to be sold. The cost is 1%; the fifth is that the cost of the computer room and server accounts for 5%; the sixth is that the cost of personnel costs accounts for 10%; the seventh is that the cost of purchasing traffic (spending money to buy advertisements, attracting clicks, etc.) accounts for at least 10% ; The eighth is the packaging cost, at least 1%; the ninth is the 2% handling fee for the cash on delivery method, that is, the logistics company that collects the payment for the goods needs to charge a certain fee.A big pie fell from the sky and knocked you out, so you don't know what to do.

How many such users are there? Bi Sheng said that 1 million pairs of shoes are sold a year, and 100,000 people do this.“I recently heard the word e-commerce, which makes me disgusted. Men are afraid of entering the wrong industry, and women are afraid of marrying the wrong man. I think I have entered the wrong industry...… , If you want to do e-commerce, be careful, think twice, think four, think five times... I put forward a proposition within the company, called e-commerce (vertical e-commerce) is a scam.

Liu Chuanzhi also said: "Doing the right thing is more important than doing it right."

The most "scary" is the fourth type of users, because most of the websites offer refunds, and you can choose to pay on delivery for returns.Once you write it clearly, you will know why you lost money.

@一夜恨白头: The cost per piece is more than 100. As far as I know, many well-known brands do not have such a high cost. The landlord makes high customer orders, but the gross profit margin is only 10%, which is no different from others who run at low prices. , this is a source problem that needs to be improved from the supply chain.A friend of the school said that the so-called one-time success and ten-thousand bones are dead. This sentence is not an exaggeration to describe Mr. Ma’s Taobao. His huge empire is built on the basis of sucking the blood of countless merchants. In fact, it is like me. There are countless such merchants, and they all continue to become his cannon fodder.

Xiao Er has too much power. This year is exceptionally different. Ever since the big event was changed to manual review, it has become an internal decision. The general environment has changed, Xiao Er has too much power, let anyone who wants to go to the event, if there is no way, panic buying is absolutely unavoidable, only those few companies will do it, and those executives really can’t see it? If , I mean, if we have no advertising fees, no wages for operation and promotion personnel, no advertisements and activities for bidding rankings, and we focus on making products, services and after-sales well, then it will be another What kind of situation? In addition to Mr. Ma's rules, there is also the issue of unfair resources. On the same platform, everyone pays the fee. Why can some Tmall stores with good relationships enjoy a large number of high-quality resources? , Why do people start to engage in interpersonal relationships online, so the most important issue is to supervise, not to let the power department be too capricious, to make the entire platform resources fair and just, and to give all businesses operating on the platform an equal Opportunity! Isn’t this a benign ecosystem that Mr. Ma should build for a long time? Last year, there were more than 12,000 men’s clothing stores on Tmall, but this year there are only more than 9,000 stores left. There are countless categories, many of which have gone bankrupt, or even have their families broken. I am one of the thousands of loss-making merchants. I use my way to speak for them who are struggling in the pit of Tmall.The same quality, the same fabric, a little change in style and affixed to different brands will lead to different prices (comers may be dismissive, but this is the fact).