This kind of god-making movement has laid a strong blood for many later entrepreneurs, and also poured thick chicken soup for many bystanders: People put more emotions on the entrepreneurs, while expecting them to realize their strengths. Unreachable dreams, on the other hand, satisfy their own psychological needs by believing in them.

Therefore, after "Glory of the King" has accumulated the first batch of old MOBA-type end game players, its user base is getting bigger and bigger due to its low difficulty of getting started and exquisite painting style. Even middle-aged uncles can quickly get started with this game under the introduction of others, unlike "League of Legends", which is played by the game during the novice tutorial stage.  I have no experience in how to run a game, but I think the most important thing is to have a clear goal and follow the trend.

7. Competitive product analysis 7.1 Scope and target of competitive product analysis The first step in competitive product analysis is to determine the scope of competitive products.In the end, they made a choice, but in fact it was not them who made the choice, but the users. The only thing they had to choose was whether to follow the needs of users, or to forcefully change users' habits to adapt to them. In the end, they chose I chose the first one, and among the countless choices later, I insisted on choosing the option of following the needs of users.Users are not resistant to small payments for mobile games, and coupled with the beauty and showoff brought by skins, adding a few attributes to the skin is like the last straw for users, because most people like the heroes There are not many skins, so if you can get the full experience of this game for a small amount of money, it is worth it for them.

Product operation analysis summary: The picture below shows the Baidu Index trend chart of "Honor of Kings" since its release. From it, we can clearly see that the popularity of "Honor of Kings" continues to rise, and in the process of rising, there are still ABCDEFGH, these relative high points, if you study in depth, you will find that these high points correspond to: A, game public beta; B, 2016 Spring Festival; C, Qingming Festival + King of Glory TGA Grand Prix ;D, May Day holiday + new version + King of Glory City Competition; E, Dragon Boat Festival; between E and F, summer vacation; F, Mid-Autumn Festival; G, National Day; H, 2017 Spring Festival.  7.3 Analysis of Typical Competing Products Therefore, we selected mainstream MOBA mobile games such as "Battle of Freedom", "Call of Time and Space", "Blade of Heroes" and "Vanity" for comparison and analysis Why does "Honor of Kings" stand out among MOBA games?

2016.1.19 Added a time-limited Clone Battle, added friend intimacy, spectator system, added LBS system, you can check nearby people to start a group together, and added a new ranking honor [King of Glory].

The micro-official website has gone through 3 versions. With the launch of the "Winning Book", the proportion of DAU visits has increased by nearly 500 times; in terms of community content construction, the team built a dual-end video center based on the behavior and habits of MOBA users to achieve efficient The unified distribution and management of mobile QQ, WeChat dual-platform game center, game micro-community and other platforms provide more than 1,850 graphic and video content, while building a hero database and providing customized thematic support; WeChat & mobile QQ dual platform Provided full support in big data testing.—— Netease cloud music user @酸拉6 commented under Kajiura Yuki's "Palpitation!" "I haven't said who it is yet."

Of course, this is also a direction that we will continue to focus on in marketing in the future.Because many people did not return the equipment after the event, it triggered discussions on "integrity" and "morality". At that time, it was reported on Weibo and the media, and the topic discussion and attention were very high.

  Some passengers even couldn’t help but take selfies on the platform.A passenger was suddenly attracted while taking the subway.