Baidu and Baidu's routines, do you really understand? Now is the era of new media, and everyone knows this.

After experiencing the dot-com bubble in 2000 and the economic crisis in 2008, 2016 once again drew the rhyme of bubble and cold winter.  According to Titanium Media’s TMTbase global database, among the 1,398 start-up companies that have been completely closed, e-commerce, local life, social networking, corporate services, and cultural entertainment are the hardest hit areas, and the number of closures is 218, 141, 134, and 128, respectively. home, 123 homes.

Mitao.com, Taozailu, and Bopai have all fallen on the eve of the C round of financing; post-95 entrepreneurial stars have fallen to the altar; Aperture Live is the first to press the button to broadcast the knockout match; star entrepreneurial projects that have been placed on high expectations are suddenly Reduced to a "corpse"... How to explain these "abnormal" phenomena? It would be too perfunctory to use the term "capital winter" to summarize.According to this standard, a total of 34 projects were confirmed to be completely closed in 2016, distributed in 13 industries. These projects have been established for a long time span. The earliest project was established in 2006, and the youngest project was closed within a year.You must be cautious when judging whether a project is "dead". TMTpost Media Research Institute defines "death" as a project that has been completely closed, excluding those projects that are undergoing transformation, or are on the verge of death or being acquired.

Echoing the above-mentioned white paper, our survey of dead companies this time found that, unlike many people’s impressions, the number of start-up companies established from 2014 to 2016 completely died was 272, accounting for the entire past six years. The proportion of 1398 total deaths did not exceed 1/3.According to statistics from the TMTbase global database of titanium media, in the past five years, that is, the booming development of China Mobile from seed to maturity, a total of 1,398 companies have completely closed (completely died), accounting for 3.12% of the total number of start-up companies that have been included, and there are still several Thousands of companies are struggling to survive.

This year, the spring tide of content entrepreneurship emerged, and the "Thousand Broadcasting War" became popular with countless amateurs; they took over the baton of the sharing economy, and shared bicycles refreshed the financing speed again and again.

This year, the model of relying on traffic to achieve user growth has been eliminated, and the system is being revised. Those who blindly join the entrepreneurial army will eventually be eliminated by business laws, leaving no trace.Therefore, corporate marketers must pay close attention to changes in the market environment, especially changes in competitors' marketing strategies, as well as possible changes in consumer purchasing psychology and purchasing behavior caused by this, improve the company's rapid response capabilities, and formulate practical strategies. marketing plan.

Why do so many people pay for Xiaomi’s hunger marketing? This issue uses Xiaomi as an example to talk about the motivations behind hunger marketing.(2) Responding to the market flexibly On the one hand, the market is changing rapidly. With the intensification of competition, strong competitors may be able to provide more advanced products and better services. Enterprises must pay close attention to competitors' movements when implementing hunger marketing. , only by knowing yourself and the enemy can you win every battle.

A high level of product quality will make consumers happy to choose this product.Hunger marketing is, to a certain extent, companies taking advantage of consumer information asymmetry to implement marketing strategies.