In the same industry, when others go online, I follow, and when other people’s websites start selling products, I also plan to sell products through the website... Maybe it’s not a glorious thing to follow others, but , it cannot be denied that if you do not have a learning attitude on the Internet and work behind closed doors, the existence of such a website will not be of much value.

This approach requires integrating content from the website and making practical decisions.By combining the information given by these plug-in packages, you can clearly understand where users come from and how long they stay on your website.

Because search engines like new content, doing so is of great help to improve the overall ranking of the website.What is a reasonable number of links to a web page? If a web page does not even have 20 links within 18 months, it can be considered deleted.Search engines scan websites for content quality, and end users are often only interested in content that is useful to them.

The process of measuring the value of the existing content on the website is called content audit (Content Audit), which is to identify the content on the website that can increase traffic and the content that will cause problems.With a little thought in mind, a website audit can help operators figure out who is using the site and how to optimize the site to better serve those people.

Once you have that, you need to generate social media content.

There's no need to go to extremes, but most websites have at least a Twitter and a Facebook account.In-site advertising operation analysis is not only to analyze the key activity areas and pictures in the site, but also to analyze the data such as clicks and conversions brought by each area of the entire webpage.

As shown in the figure below: (We intercepted a user's website homepage) Through the above figure, we can see: the click volume, conversion volume, conversion details and other data of the page where the ad slot is located.For e-commerce operators, by comprehensively analyzing the data of each region, grasping the needs and attention of users, and timely adjusting and optimizing advertising positions to achieve maximum value, this is also the most effective way to increase sales.

Then, in the face of the N number of advertising spaces on the website, how to analyze and use them rationally to realize their maximum value? In this issue, we will talk about it from the analysis of advertisements on the site.For example, the four parts A, B, C, and D marked in blue in the figure below are on-site advertisements.