The other is Wuhan Weipai Network. The "Snake Fight" that has been blowing up WeChat Moments since August 2016 was produced by them.

It seems that now it is the barrage, not the video itself, that is the real reason for them to enter this platform.Niconico’s main imitator in China, Bilibili (Bilibili), once claimed to have more than 100 million active users and more than 1 million active UP owners in 2016.

"Black Rock Shooter" was originally an original illustration character published on Pixiv on December 26, 2007 by Huke, a member of the V family fan club supercell.In 2009, Taro Aso invited Democratic Party representative Yukio Hatoyama to conduct the first party leader debate on the Niconico broadcast platform.“Relying on the official live broadcast to make a profit and turning the company from loss to profit through paid membership are things that the outside world thought we could not do before.

In Kawakami's view: "Only a free environment can breed interesting culture."With the development of barrage culture, videos are no longer the only content that attracts users on these video websites.

”Although Niconico seemed too "free" at the beginning, these enthusiastic creators gave birth to Niconico's current community culture.

On November 29, 2012, a more "ambitious" plan came to this platform-niconico invited the leaders of ten political parties except the Japan Restoration Society and the New Party Reform to discuss. Hosted by Dwango, political parties will discuss important issues such as the TPP (Trans-Pacific Strategic Economic Partnership Agreement), consumption tax, and nuclear power plants during the live broadcast.Therefore, "Honor of Kings" finally decisively abandoned this profit model, and turned to a charging method similar to "League of Legends". By setting fees for heroes, skins and inscriptions, this game can be played without spending money or even spending a lot of time every day. When doing tasks, players can play well enough.

It makes full use of the two social platforms of WeChat and QQ. When a new player enters, even before starting the first game, he already has hundreds of game friends, and he can see real life. Among friends who are playing "Honor of Kings", such social influence is almost dominant for a novice. If the game itself is not difficult to get started, then the retention rate of this novice is compared to other games. will become very high.The dividends of domestic mobile game users are gradually reaching the ceiling, and the scope of exploitable users is gradually shrinking.

Summary: Although "League of Legends" is a simplified version of "Dota", it is still essentially a game that requires a long time and heavy play, so its target group can only focus on those with strong understanding, hand speed and reaction. Rapidly heavy male gamers, and "Honor of Kings" is positioned on the mobile phone. The limitations of mobile phone hardware and screens make it difficult for the game settings to completely restore the gaming experience of "League of Legends", so it must be simplified. Since it needs to be simplified , then its user population will definitely expand. Since the user population will expand, and the user population is all from Tencent, then the male to female ratio of players will be close to 1:1, and social factors can easily appear between players. Since social factors are to appear, the difficulty of getting started with the game must be further reduced until novices and female users can get started, thereby achieving the social user base requirements.Demand for games like "League of Legends": MOBA competitive games such as "League of Legends" have dominated the world on the computer side, which fully illustrates the user's demand for such e-sports games. MOBA games have many competitive elements and can be played It has high level of player engagement, user stickiness and loyalty. The high antagonism, sense of achievement and sense of belonging brought by team collaboration can increase user stickiness and facilitate follow-up and peripheral continuous marketing. At the same time, the boundaries of the game's responsibilities are blurred. In the end, the player's sense of accomplishment when playing this type of game is several times that of other games, and the frustration encountered is negligible.