Ten years ago, South Beauty could still attract customers with dishes such as pen salad and Jiangshigun beef. But 10 years later, it still only has these dishes, and the quality has plummeted, and the price is expensive. How can it retain customers? On Zhihu , "How did South Beauty decline?" There were a total of 134 answers, each of which pointed out that South Beauty's dishes were not tasty and the service was not good enough.

Data such as click volume, conversion volume, conversion details and other data generated by the conversion projects achieved by Advertising Position A (such as successful registration, successful order, etc.).For e-commerce operators, it is also the most effective way to increase sales by comprehensively analyzing data from various regions to grasp user needs and attention, and promptly adjusting and optimizing advertising positions to achieve maximum value.

Figure 1: (This is the effect picture of 4 advertising positions) We also mentioned above to determine whether an advertising position is effective, we can look at the indicators such as the number of clicks, conversions, and conversion details of the page where it is located.2. Although AD-2 has the second largest conversion details, compared with AD-3 based on comprehensive data, the effect of this advertising slot is not as good as that of AD-3. This reflects two reasons, such as: Users’ preference for the AD-2 position Advertising activity participation is not high and the activity lacks new attraction.Although the position of AD-2 is also in the area of concern on the page, it may be due to the product. For example, the advertising content on the page is attractive, but after the user opens it, he finds that the product is not what he wants, and then terminates the next step.

We can adjust the advertising position in a targeted manner according to the actual situation.Why is there such a result? This requires us to analyze the reasons: 1. Comprehensive comparison of the clicks of the four advertising positions, AD-1 has the most, and the number of conversion details is also the largest, reflecting that this position may be the main position for advertising activities. It is a more conspicuous and eye-catching position on the website page.

For e-commerce operators, the most troublesome thing is the setting of advertising spaces, especially during holiday promotions. How to use advertising spaces rationally is a question that every operator has to think about.

2. The position of AD-3 can be adjusted to the eye-catching area of the page, and it can be exchanged with the advertising position of AD-2.In this cross-border case, the design of "experience" comes from in-depth insights into the scene of "going home during the Spring Festival".

Momo has made waves on social media this time, using #BeAnAnimal as its main thread to promote a return to nature to young people.There is nothing to say, you can play with it, scold it or disdain it, but it will still survive in the minds of consumers as spicy and hard for a period of time in the future, and occupy a unique consumption option. In a sense, it is An ideal microcosm of the current stage of Chinese-style Internet communication: irrationality, entertainment first, just repost, don't think too much.

But in fact, it is also very important for the brand to always maintain this sense of innovation and coolness. Like the product, this is also part of the "overall brand experience" and an important part of the user's "recognition" of the brand.Summary As a new force born in the new media ecological environment, "Yiyi" is unique in the face of the surging Internet wave and the emergence of all the self-media industries. It fully utilizes its core advantages through social customer management methods. , in order to comply with the development direction of technological life.