Jingdong Baitiao, Ant Huabei, Weiweidai, etc. all use whitelists to screen existing customer groups based on historical data, and then extend credit to high-quality customers, which is a way to lock in passive borrowers.

My experience here is that when finding problems and implementing goals, ask more questions "what is it?" and "why?" because the supervisor said that 70% of efficient work is thinking and 30% is execution .When I first joined the job, I thought it was very beautiful to switch to hand-painting. I wanted to do a special topic. I was laughed at because of my poor taste, so I didn’t do it. Later, a classmate did it, and the effect was amazing, and it became the largest category.

3. Core indicators and correlations The importance of data analysis was mentioned above. In fact, when I first joined the company, I didn’t even know what PV and UV were, but now I understand several core performance indicators related to operations: traffic ( PV, UV), conversion, retention, and repurchase.I think this is all one-sided. What I agree is that operation is operation, but it is also a big word, and operation is something that needs to be done slowly with heart and brain.Imagine that the triviality of operations is the reason why I often go berserk and don't want to do operations.

The next step is purchase conversion. The main influencing factors are the quality of the selected product itself and marketing packaging. Purchase conversion should also be subdivided into order placement and payment steps. According to the churn rate, check which links need to be optimized, and find out which influencing factors correspond to the operation students.The content can be roughly divided into four types: one is marketing-oriented Banner, Push, and SMS copywriting, which focuses on attracting users to click; the other is recommendation-oriented shopping guide copywriting, which digs deep into the characteristics of products or service providers, and improves content packaging and promotion. Transformation; the third is rule-based content, the gameplay of the event, related standards, and product function descriptions, which need to be simple and straightforward for users to understand; the fourth is scene-related soft articles, using stories, jokes, topics, shopping scenes, etc. to arouse user interest , to arouse user needs.

3. Those companies that truly understand Alibaba have inherited Alibaba’s culture. I was also lucky enough to experience it. There are many classic words in Alibaba’s culture, such as importance, ownership awareness, embracing change... and there are many more. I can't remember it right away.

So what kind of person is suitable for operations? At my level, I don’t know yet.This kind of matching should be consistent in temperament and spiritual core. It can be strong, soft or sincere, or thought-provoking.

An advertisement can contain multiple stories, and even an advertisement can be presented as a series of stories, released one by one, and even allow users to "follow" the advertisement.As a company that produces shampoo, Pantene's copywriting is "Don't wash your hair", this confusing copywriting attracts users to continue reading.

1. Direct copywriting  From small advertisements in the gaps of webpages to huge posters on buildings, if you want to attract and retain users, you need a high-quality title copy that kills with one hit. A few words to make users notice you.Conclusion Over a long period of time, advertisements have become more and more modular, and the most criticized part of this model is "filling in as much information as possible".