In addition, charging facilities will continue to be improved, so that the frequency of operations can be reduced.

In terms of daily tasks, "Honor of Kings" is so lightweight that you can do it or not. Even if you are not online for a month, as long as your operating level is still there, you will not lag behind others.In addition, over the years, mobile game products have been severely homogenized, lacked innovation, and become less and less attractive to users. It is difficult for the industry to achieve a major breakthrough in the number of users in a short period of time.

Moreover, this model of kidnapping users' time handed down from the era of end games is completely inconsistent with the most basic characteristics of smartphones and mobile games.When human beings are separated from the most basic survival needs, this sense of exhaustion without reference will bring immense pain to intelligent creatures, causing thinking itself to become an obstacle to self-identity, making them feel anxious and directionless.  The picture above shows the characteristics of each game that I observed after trying out four other mainstream MOBA games. Although they all seem to be MOBA games, they are still very different in many aspects.

Demand for games like "League of Legends": MOBA competitive games such as "League of Legends" have dominated the world on the computer side, which fully illustrates the user's demand for such e-sports games. MOBA games have many competitive elements and can be played It has high level of player engagement, user stickiness and loyalty. The high antagonism, sense of achievement and sense of belonging brought by team collaboration can increase user stickiness and facilitate follow-up and peripheral continuous marketing. At the same time, the boundaries of the game's responsibilities are blurred. In the end, the player's sense of accomplishment when playing this type of game is several times that of other games, and the frustration encountered is negligible.Looking at the development history of "Honor of Kings" in just one and a half years, you will be surprised by its development speed and the few mistakes it has made. This all comes down to the fact that it has clearly thought about its users as a product. What it needs, what it needs to do to meet the needs of users, and how it can best be perceived by users after making these functions.

8. Summary of reasons for success and suggestions for shortcomings 8.1 Summary of reasons for success of "Honor of Kings" After summarizing the whole article, it is found that the main reasons for the success of "Honor of Kings" are mainly concentrated in the following points: Discovered the demand for MOBA games on mobile phones, and the game The quality and balance of the game itself are very good, allowing MOBA players to recognize the gameplay and balance of the game itself after getting used to high-quality games such as "League of Legends"; the target users to be attracted were established in the early stage After becoming players of MOBA client games such as "League of Legends", we use Tencent's powerful promotional channels to use the mobile version of "League of Legends" as a promotional selling point, so that most players who play "League of Legends" will know the existence of "Honor of Kings". This has attracted the first batch of core users; there is no need to kidnap players’ gaming time with daily tasks, and it does not allow rich players to significantly damage the gaming experience of other players. Instead, focus on improving the quality of the game, cultivating the reputation of the game, and preparing for the second phase of publicity. Prepare; After attracting the first batch of core players, "Honor of Kings" has launched a lot of social functions to expand the user base and allow core users to bring other ordinary users to join; in order to attract ordinary users, the game continues to Reduce the difficulty of getting started, shorten the duration of a game, etc., and remove the last barrier that hinders new users from getting started; with the help of WeChat and QQ dual platforms, we further confirmed the path of mobile games + social networking, and made full use of the dual platforms. Direct traffic for yourself; Finally, let me talk about a perceptual understanding, that is, "Glory of the King" can make a little boy who only dared to like in the goddess's circle of friends grow into a goddess who sticks to you every day and wants you to lead her to the glory of the goddess. King, there are not many such stories, but it seems that there are every day in "Glory of the King".

2016.5.11 Added team competition gameplay, enabled unmanned ranking function for all ranks in the ranking match, added fog mode, and added more equipment.Finally, in the fourth quarter of 2016, real-time strategy/MOBA mobile games topped the list of the most popular game types. At this time, the Red Sea has formed and the pattern has been set. Various game companies will either choose to compete head-on with "Honor of Kings" If you fight until your blood is broken, or you can only find the next piece of blue ocean.

The micro-official website has gone through 3 versions. With the launch of the "Winning Book", the proportion of DAU visits has increased by nearly 500 times; in terms of community content construction, the team built a dual-end video center based on the behavior and habits of MOBA users to achieve efficient The unified distribution and management of mobile QQ, WeChat dual-platform game center, game micro-community and other platforms provide more than 1,850 graphic and video content, while building a hero database and providing customized thematic support; WeChat & mobile QQ dual platform Provided full support in big data testing.But specifically speaking, mobile games are still a special product category, and their living space is not easily squeezed out by other forms of products. Therefore, the competing products selected in this article are direct competitors, which are several other MOBA mobile games.

What's really sophisticated is that skins and lines provide scalable images and stories for each hero. For example, Zhao Yun's skin has engine heart, hip-hop king and ninja skins, etc. Each new skin represents a new image. and a new line of dialogue. Although this is different from the real character in history, users will not take it seriously. They have long been accustomed to this mix and match style, and this also enriches the content of the entire game in another dimension, directly hitting those Users with specific feelings and preferences also make the entire game infinitely scalable. One of these scalabilities will always capture the hearts of the audience and make them pay for it.In fact, this is indeed the case, because until the end of 2016, the number of mobile game users in China only reached 523 million, with a growth rate of less than 5%. The user dividend of domestic mobile games has hit the ceiling.