The 12 disciples were not called for nothing. The bathroom in the apartment had a strong smell. One of the disciples redesigned the floor drain overnight, saving more than 2 million yuan.

I have never been out of the province, so I make some mung bean cakes by hand and sell them.But you will say, what about those Internet celebrity restaurants? I often communicate with many investors that I roughly divide the current restaurant owners into three factions: young Internet celebrity faction, young and powerful faction, and traditional conservative faction.

However, some people jumped out to criticize Mimeng with facts, including two interesting comments: ①My mother is from a rural area.So, who will be washed out? Who can be washed out? On the one hand, I don’t know if you have the same feeling as me. I often walk on the street and see a lot of brands with no sense of name, names and decorations. For a restaurant with a very low style or low style, and you don’t even know what it is selling, you will sigh in your heart: I don’t know how long this restaurant can last.They packaged the snacks that were relatively cheap in the past with branding methods, standardized, fast food, and fashionable to cater to the consumption needs of the younger generation.

  It can be said that one side is facing life and the other side is facing death.A large number of traditional small and medium-sized catering companies lacking brand potential, unclear category track positioning, and low-dimensional talents, capital, and strategies will face a backlog from category giants, making "catering more and more difficult to do".

I have always felt that there are huge opportunities for category branding in the catering industry today as consumption upgrades and mainstream consumer groups become younger.

But the status quo is that most of them are still scattered among the people, and the fate of the operators is precarious, waiting for a redemption just like intangible cultural heritage.Recently, a video exposing the inside story of the kitchen of South Beauty Changsha store went viral on the Internet. After watching it, it really made people unable to eat for three days! The chef secretly ate the prepared dishes with his hands:   Chili peppers eaten by diners Recycled for cooking:   Stinky fish pretending to be live mandarin fish:   The most disgusting thing is that a wok is used to wash the mop!   What is even more outrageous than this video is that Wang Xiaofei, the only son of South Beauty founder Zhang Lan, suddenly Posted an article, revealing the inside story of South Beauty's acquisition by CVC, and also said that her mother Zhang Lan was once forcibly placed under house arrest by CVC! Suddenly, all kinds of gossip about South Beauty, Zhang Lan, and CVC once again flooded the screen, and many people remembered Zhang, the founder of South Beauty. Lan, if she were still in South Beauty now, would this kind of thing happen? A single mother, earning 20,000 US dollars by carrying pork, gave up her green card and returned to China to start a business, earned 60 million in 10 years, then started over again to start South Beauty, and left sadly after going public to no avail. Field... These are the labels on Zhang Lan.

  The reason for choosing this name is that in the eyes of many foreigners, the small bridges and flowing water in the south of the Yangtze River have the most Chinese characteristics. Zhang Lan’s ambition can also be seen, "I want to create an international brand that represents Chinese characteristics, and let people As soon as you hear it, you know it comes from China."I went there just to make money," Zhang Lan later summed up her overseas gold rush trip.

But when it comes to cooking, including chefs, new dishes, service, and culture, South Beauty is not as good as its competitors, or keeps falling back.In this way, South Beauty's branches opened one after another. In order to create a "high-end" image of South Beauty, Zhang Lan invested another 300 million yuan to establish a top fashion club: LANCLUB in a prime location in Beijing.