As of March 21, 2017, 86 companies had applied for initial listing on the New Third Board, and a total of 295 listed companies were receiving listing guidance.

"Beast Girl Zoo", which seems to be a "bad cute" work, although the animation production is not very good, it has aroused heated discussions on the plot and character design on Niconico.And when these young people gathered together, Sony and other major Japanese brand manufacturers also followed.

If there is no barrage created by Niconico, there will be no station B.Hatsune's real popularity came from her cover of the song "Song of Shaking Green Onions" from the Finnish folk song "Ievan Polkka". The song quickly reached a million hits on Niconico.Everyone can find their own place in Niconico With the foundation laid by the barrage, Niconico naturally builds a sense of community that is exclusive to the two-dimensional users.

Niconico also has a very special tradition: on the last day of the event, the official will announce this year's revenue figures on the spot.Without the offline event super conference organized by Niconico, Bilibili may have to postpone its own offline event BML for several years.

As early as 2007, not long after the website was established, Niconico invited Suzuki Muneo, Toyama Koichi, Ozawa Ichiro and other controversial politicians at that time to upload personal videos on the website, allowing them to communicate with those who seemed indifferent to politics. The otaku communicate.

Although Yoshihiko Noda initially declined the proposal, Shinzo Abe soon claimed on his Facebook that he "will face Prime Minister Noda in Niconico live broadcast" and stated that "if it is to be broadcast live on TV, there will be program adjustments and fairness ", and Niconico is "the fairest place to reflect the audience's opinions to both parties."The key point is how attractive the product is to consumers and how to make consumers feel the urgency of supply exceeding demand.

In order to remain invincible in the fierce competition, companies should have sufficient supply of goods and directly promote the purchase behavior of every consumer.If you just blindly arouse the appetite of consumers, some consumers will lose patience and give other competitors an opportunity to take advantage of it.

Once consumers start to rush to buy a certain product, all the previously rational purchasing psychology will disappear. At this time, companies' timely use of "hunger marketing" will also bring unpredictable effects.So in this case, the strategy of "hunger marketing" should not be used (this is also one of the reasons why Xiaomi's hunger marketing does not work now).