Lei Jun's game of making Xiaomi mobile phones was probably the most expensive arithmetic problem he ever answered correctly in his life.

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"Seeking common ground", "seeking novelty", "seeking beauty", and "seeking fame" are normal consumer psychology, but consumers' psychological reactions can easily be affected by any of the marketers' actions. If the strategy is leading the way, it means that the current consumer mentality is immature, and the decision to buy is not based on reason.Once such high-quality goods are in short supply and the price is lower than similar products, consumers will rush to buy them.If you just blindly arouse the appetite of consumers, some consumers will lose patience and give other competitors an opportunity to take advantage of it.

(3) Accelerate product and technological innovation. Companies implementing hunger marketing especially need to be supported by strong brands and high-quality products. Only through continuous product and technological innovation can they differentiate themselves from competitors' products and arouse consumer interest. Only by continuing to pay attention can we better implement hunger marketing.Because even if the company's supply is insufficient, consumers will not switch to other products, which can only intensify consumers' desire to possess such goods.

These will lay the foundation for enterprises to implement "hunger marketing" in the future.

  3. Hungry Marketing of Xiaomi Mobile Phones At 10 a.m. on August 23, 2012, the first round of purchase of Xiaomi mobile phone 1S officially began. The official announcement showed that all 200,000 Xiaomi 1S units had been sold within 29 minutes and 36 seconds. After all the sales, as of October 10, 2012, Xiaomi's total sales exceeded 5 million units.Selling old stocks itself is a very complicated process, involving many links and requiring many considerations.

But if the transferring shareholder is not a major shareholder of the company, but an institutional investor, it is generally difficult for them to provide this clause. After all, he wants to transfer and exit.Liquidation priority, this liquidation priority is more a right for new investors when financing, but for the transfer of old shares, it is generally difficult to have this additional clause.

After obtaining the consent of the major shareholders, the subsequent process will be much smoother.Secondly, in the specific operation process, it is recommended to communicate with some core important shareholders at the same time, because in the end, the signature of these shareholders is still required to proceed (equity transfer).