Google Analytics can be easily embedded into web pages and tell you how users interact with your site, and it's completely free.

What I ask my subordinates to do, I must lead by example, there is no privilege.What is particularly surprising is that my intention to target underperforming employees has disincentivized top performers.

In order to develop quickly, it is inevitable to draw cakes, beat chicken blood, and even brainwash incentives, but sometimes it can be counterproductive if overdone.When you preach from a condescending angle, their first reaction may be: Another routine! How to achieve effective motivation is a difficult topic.I struggled for a long time before deciding to write this article.

Indeed, there is nothing wrong with the article's point of view. Entrepreneurship is high risk, and what startups need to attract are talents who are willing to admit defeat.But after reading this article carefully, I felt something was wrong.

At that time, we had just completed Sequoia’s C round of financing. My main idea was to weed out those dawdling people and stimulate everyone’s entrepreneurial spirit.

More importantly, excellent employees have independent thinking and need to be respected.In-site advertising operation analysis not only analyzes the areas and pictures of key activities on the site, but also analyzes the clicks, conversions and other data brought by each area of the entire web page.

In the above, we only analyzed how to adjust and optimize the advertising position according to the data based on the conversion item "order success page". Of course, this is not the only basis. The on-site advertising analysis can analyze other conversion items, as shown in the figure: We can see from the picture that other conversion items can also be analyzed, such as "successful registration, membership package, third-party login, etc." we saw in the picture above.Figure 1: (This is the effect picture of 4 advertising positions) We also mentioned above to determine whether an advertising position is effective, we can look at the indicators such as the number of clicks, conversions, and conversion details of the page where it is located.

Doing a good job of on-site advertisement analysis can not only understand the effect of an ad in a certain area or a certain picture, but also analyze which advertisements are popular and which have the highest attention based on data such as page views and clicks where the advertisements are located, and then based on these data Adjust and optimize page layout to achieve the purpose of increasing sales.Although the location of AD-2 is also in the attention area of the page, it may be caused by the product, such as the advertisement content of the page is attractive, but the user finds that the product is not what he wants after opening it, and then terminates the next step.