If it's just a stack of content without branding, probably no one knows what it is.

Fifth, VR equipment is not comfortable enough, which is a technical problem.This once-famous smartphone giant has gone from being full of honors to now having to sell itself out to seek transformation. It hastily ended its career behind a large number of domestically produced mobile phones, which is really sad.

This means that manufacturers still need to invest massive amounts of money in research and development.In addition, the current quantity and richness of VR content still cannot support the development of the industry.Insufficient comfort means poor experience. Most VR equipment cannot solve problems such as dizziness, mainly because many technical problems have not been overcome.

Fortunately, HTC did not directly close down like other mobile phone manufacturers. It also has a VR business, which has become HTC's life-saving straw.On the whole, current VR manufacturers are planning for the future. The main feature of the future industry is continuous investment in the early stage, and only then can you reap the benefits in the later stage.

Recently, the news that HTC sold its mobile phone manufacturing factory and invested 630 million yuan in the VR field has attracted widespread attention inside and outside the industry.

The above factors have caused the current VR industry to be more false, so that many investment institutions and media are pessimistic.Chen Qi, CEO of Mogujie, also pointed out in a subsequent interview with the media that WeChat is more of a chat scene but not a shopping scene, so its help to the business growth of the e-commerce platform is limited.

He frankly said that at that time, the value of such cooperation in brand public relations was far greater than the actual value. In terms of business cooperation, there were not many effective resources.” That communication was relatively successful. The two parties reached a strategic cooperation in K12 live broadcasting. Crazy Teacher provided teachers and course resources, and Tencent provided traffic and technology to jointly collaborate on a product, which later became Dingdang Classroom.

Of course, choosing to obtain BAT investment is not always a benefit.Endorsement Effect When the total market value of BAT exceeded 3 trillion, these three Internet giants became increasingly clear about their boundaries. They no longer ended up personally, but completed their strategic layout through investment.