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Dreams are always full. In fact, I can’t sell on Tmall at all, because such a price has no advantage on Tmall, and my brand has no influence on Tmall.I am very confident in my products. This is the most important and only prerequisite for me to want to be an e-commerce company.

Burned a lot of money for a few months, but the sales still haven’t started, there are still no sales, no conversions, and no official activities, never given any natural traffic, never given weightAt the same time, according to Titanium Media TMTBase global database, we have disclosed a statistic in the "China TMT Primary Market Venture Capital White Paper" released before Titanium Media Pro Professional Edition. In 2016, the capital market investment scale increased significantly year-on-year. It exceeded 42%, reaching 905.447 billion US dollars; on the contrary, the sharp decline in the number of investments also exceeded 40%, which means that the total supply of funds in the market is growing, but early investment has slowed down.These fields once stood in the wind, and naturally a group of them were also eliminated in the wind.

Some projects that are on the verge of death are called "quasi-closed" projects, and the number of these projects is several times that of "completely closed" projects.According to statistics from the TMTbase global database of titanium media, in the past five years, that is, the booming development of China Mobile from seed to maturity, a total of 1,398 companies have completely closed (completely died), accounting for 3.12% of the total number of start-up companies that have been included, and there are still several Thousands of companies are struggling to survive.

Mitao.com, Taozailu, and Bopai have all fallen on the eve of the C round of financing; post-95 entrepreneurial stars have fallen to the altar; Aperture Live is the first to press the button to broadcast the knockout match; star entrepreneurial projects that have been placed on high expectations are suddenly Reduced to a "corpse"... How to explain these "abnormal" phenomena? It would be too perfunctory to use the term "capital winter" to summarize.

Completely closed or quasi-closed projects are mostly concentrated in the fields of e-commerce, local life, social networking, and corporate services; the four places in the north, Shanghai, Guangzhou, and Zhejiang have become the hardest hit areas, and the rate of "death" projects in the A round and the early stage before the A round is as high as 98.60 %.As far as I know, at least 50% of corporate short video entrepreneurs are currently or will not rule out making some money through production services in the future.

Why do they like short videos so much? Because compared with pictures and texts, videos take longer to read. In other words, they can increase the retention rate and reading time of the platform.That is, how many people make money is two different things from whether an industry has a business model.

The logical problem here is huge. If you want to start a business, instead of producing content with high retention and long time, should you make content with low retention and short time? I actually know a lot of this kind of content that no one reads. Let me tell you. , do you dare to do it? Just like if you want to open a Taobao store, of course you must first observe what items on Taobao are bought by many people and have strong demand. This is very important information.Earlier, I saw a friend forwarding an article by Mr. Wu Xiaobo commenting on "short videos". The title was "Wu Xiaobo: The short video bubble may burst this year." I was so scared that I quickly clicked on it and read it.